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Website Structure With Multiple Domains

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#1 Bigguy


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Posted 27 May 2011 - 01:58 PM

I am building it so they will come...and have a question about structure

We have our main site “The Forerunner Project (TFP)” and a number of initiatives such as the “forerunnerFilmFestival.com” and “Wisdom-Radio.com” and others.....all which are legally and otherwise a part of the TFP. Over time we have created new content in new domains in different CMS software to accommodate the needs of the site. Today, that is not necessarily a factor and amalgamating the content all into the main site is possible -
We will be adding a lot of new content shortly in all the areas so we want to get as much bang for our effort as possible.

Which is best for SEO results?
doing a 301 to point to the main site from the various other domains (which are all on the same server BTW) OR keeping the existing sites and linking to them from the main site. The second creates some design challenges since we are using 4 different CMS systems....but no worries if it means more traffic.

I appreciate your expert advise....thanks.


#2 Michael Martinez

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Posted 27 May 2011 - 04:38 PM

SEO is not really an end that justifies itself. It has to be used to help you achieve your marketing goals. What are your marketing goals? Determine those on the basis of what you want to be known for and what you want people to come to you for.

The search engine optimization is supposed to take the structure you want to work with and help you improve its visibility and performance in search.

Think of using 301-redirects as a cleanup operation after you make the hard decisions and start moving forward in your new strategic direction.

The marketing decision must be based on how well you have articulated your message and how you want to convey that message to the public.

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