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Dumb Question/ Statement About Adwords And Organic Rankings
Posted 12 May 2011 - 06:35 PM
A bit of background: our site has been bubbling away for a few months, not doing very much. Its visitor traffic has been relatively consistent and low over that period. Last week, we started experimenting with PPC for the first time. We got an upswing in traffic, as you might expect, but what we also noticed was that, out from nowhere, our organic ranking for a particular key phrase shot to page 1 - up from something like page 14 or whatever. This had never happened before. A couple of days ago, I suspended the campaign (for a number of unrelated reasons) and now our organic ranking for that same phrase is in the back of beyond again.
Now, before anyone jumps on me, I know that rankings aren't the be all and end all of everything. We focus on the traffic we get and how well it converts (not very well, admittedly). We're also firm believers in the phrase "correlation does not equal causation". Still, this instance of our AdWords campaign and organic rankings poses an interesting question for us, despite the many articles and opinions we've seen that AdWords has no direct effect whatsoever on organic rankings. Of course, it could just be coincidence and we're willing to accept that.
Can anyone shed some light on this for us? I'm interested to know if this is something that others have experienced or might have some insight in to.
Posted 13 May 2011 - 06:06 AM
Posted 13 May 2011 - 08:35 AM
That's what we're putting it down to for the moment. The circumstances just seemed extraordinarily coincidental, which is why the question came up.
We'll be experimenting with it once our PPC guy returns next week.
Posted 13 May 2011 - 12:28 PM
What does your referral data for that particular page show throughout the period?
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