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What Ranks: The Domain Or The Ip Hosting The Domain?


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5 replies to this topic

#1 lister

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Posted 20 April 2011 - 01:48 PM

A domain is a string of numbers right? so blah blah dot com is 193.5432.3.23.2322323. etc

So therefore if that domain is moved (correctly) to a different host - all is well?

Only reason I ask is b/c I often get confused with domain name servers and the actual domain...

I just want to know b/c I am thinking of moving our domain to a differnet server and language, (from asp to php) and with all the correct redirect 301's in place, i am concerned that the different hosting package will affect the ranking?

Thanks!!

#2 chrishirst

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Posted 20 April 2011 - 03:57 PM

QUOTE
A domain is a string of numbers right? so blah blah dot com is 193.5432.3.23.2322323. etc
Well almost.

A SERVER would be identified by a 32bit numeric value commonly represented as a "dotted quad". Four bytes (8 bits).

The change of host will not affect rankings BUT the change of URIs certainly will. Why not simply makes .asp extensions be parsed as PHP? assuming the move is from Windows hosting to *nix hosting of course.

Even with a permanent redirect in place, it will take time for the pages to recover, if they ever completely do.


#3 Michael Martinez

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Posted 21 April 2011 - 12:59 PM

Hm. A typical server these days has several IP addresses associated with it. I don't know why things developed that way, as I always thought that the protocol (HTTP, FTP, HTTPS, etc.) combined with the port number (:80, :443, etc.) modified the IP address sufficiently to let all services function.

I don't know enough about all this stuff to be able to explain why extra IP addresses are used for things like email and/or DNS name servers. Maybe that's just a convention people have developed out of fear of having an IP address blocked by some blacklist somewhere.

#4 lister

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Posted 21 April 2011 - 04:21 PM

QUOTE(chrishirst @ Apr 20 2011, 09:57 PM) View Post
Even with a permanent redirect in place, it will take time for the pages to recover, if they ever completely do.


Thats a shame that it is not 100%

#5 chrishirst

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Posted 21 April 2011 - 04:37 PM

QUOTE
as I always thought that the protocol (HTTP, FTP, HTTPS, etc.) combined with the port number (:80, :443, etc.) modified the IP address sufficiently to let all services function


Sort of. The IP represents a physical point where the hardware is connected to the network, and yes a single piece of hardware can have several IPs associated with it.

The port number is basically a "hole" (think of it as your ear) where the incoming data stream is collected from.

The hostname (domain) is decoded from the communication packet and passed to the software (server) that is "listening" for packets being sent to IP+PORT+HOSTNAME.

TCP + HTTP Communications protocols over simplified in a nutshell biggrin.gif



#6 rolf

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Posted 22 April 2011 - 02:59 AM

It is definitely the URL that ranks. Definitely.

Just to clarify further, it is pages at a specific URL that rank. Change the IP and that is no problem, but change the domain or the page name or the extension (collectively the URL) or change the page content and you will get that page re-ranked.




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