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The Right Strategy To Begin?

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#1 scialom


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Posted 09 March 2011 - 11:23 AM

Hi all,

I am about to start marketing my business using PPC.
At the moment I have to pay $4-$5 to be on the first page for my competitive keywords

I wonder what is the best option to start:
1) Pay the price and working on the ads so the CTR will be high and the bid price will be lower
2) Pay less for the long tail keywords and only than move to the more competitive one.

What do you think?


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