So Google just announced this evening that more than 11% of their queries
now have new search results. This is, I believe, the much anticipated "Content Farm" update (although AJ Kohn called it the "Farmer Update" on Twitter).
I'm still trying to figure out how this might affect me and mine, so to speak. I have prided myself on creating what I feel is valuable, useful content for years. I hope Google agrees.
Nonetheless, I started to hear some rumblings earlier today and I Tweeted Matt Cutts about it. Whether he was responding to my Tweet, other Tweets, or it was all planned out in advance (most likely choice in my book), a few hours later Amit Singhal and Matt posted a joint announcement on the Google blog (see link above).
...in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.
It will be interesting to see what Google likes and doesn't like in this brave new Content Farmless world.
Edited by Michael Martinez, 24 February 2011 - 11:00 PM.