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Confusing And Skeptical Alexa And Google Ranks

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#1 bluezdaze


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Posted 10 February 2011 - 10:53 PM


My first post here, so sorry if it's in the wrong category.

I'm hoping someone here is smarter than I am (no big trick there!).
A company is trying to sell me advertising and represented certain site traffic and rankings to me. I went and checked Alexa and google and see some things that don't seem to make sense, but I'm not sure.

when I enter - theirsite.com - it shows them at approxomayely 45,000 Alexa rand, but only 8% of traffic from search engines. This makes me wonder where the traffic is coming from and if it is fraudulent to increase their numbers. Also, I see a huge amount of traffic from India which also confuses me. I did a backlink check and there didn't seem to be any "real" sites linking to it.

My concern is that, even though their ad cost is reasonable, I don't want to pay for ads no one will see, or be involved with a company that isn't honest.

Any input appreciated!


#2 Michael Martinez

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Posted 10 February 2011 - 11:37 PM

I cannot speak for other people but many of my personal sites get a majority of their traffic from non-search sources. Search engines are only one of many potential marketing channels on the Internet. For sites where I am actively managing traffic acquisition, I strive to keep search referral traffic to somewhere between 20% and 30% of total traffic. A site that gets only 8% of its traffic from search could have great brand value or might have a reduced search visibility (either by design or from penalties).

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