Jump to content

  • Log in with Facebook Log in with Twitter Log In with Google      Sign In   
  • Create Account

Subscribe to HRA Now!

 



Are you a Google Analytics enthusiast?

Share and download Custom Google Analytics Reports, dashboards and advanced segments--for FREE! 

 



 

 www.CustomReportSharing.com 

From the folks who brought you High Rankings!



Photo
- - - - -

Traffic Tanked - Sales Gone - What To Do?


  • This topic is locked This topic is locked
17 replies to this topic

#1 floralxprt

floralxprt

    HR 1

  • Members
  • Pip
  • 9 posts

Posted 08 February 2011 - 10:57 PM

I am new to this forum, but have been reading/following Jill since 2005 when I started this journey. I read the High Ranking Advisor Newsletter religiously and try to do everything I read.

But...the last month has sent me to tears more times that I can count. I have 2 websites since 2005 (I had a 3rd but shut it down). I'm used to getting (please don't laugh - I have worked really hard for these) around 4,000 hits per month and/or 200 per day. I am used to getting several sales a week on each, and during the holidays the sales and traffic goes up.

I have a full-time job that pays the bills. I work 9-10 hours there every day with a total of an hour commute. Nights and weekends I work hard on Keyword research, try to blog, try to add content but my site is a product sales site. I do my own html and taught myself. My keywords that I have been focusing on rank high in google. The reality is that I started these sites because I wanted to sell my silk flower arrangements on the web, and I wanted to sell religious home decor (crosses, angels, christmas stuff etc). I found a good supplier who would dropship (one for both sites) and we've had a long good relationship. I wanted to keep these sites going until I can retire and do what I like to do which is make and sell my silk flower arrangements, make jewelry and maybe have a site for that someday, and work on my websites so that my sales and traffic increase. I'm 51 now and want to eventually work for myself.

I've learned a lot in these last 5-6 years, and I'm now just unsure whether I should continue.

Issues/things I know:
- I've run my code through validator software, there are issues, but the Search Engines crawl and index my sites.
- The company that hosts my sites won't clean it up because these are older templates. I could upgrade to their newer platform but I have less control on things like template modifications and other things I like in the old software.
- Google has always indexed most of my pages, especially if my sitemaps are up to date.
- I do tons of keyword research and I work at it alot.
- I don't do a ton of link-building although I do go out to forums for my site areas and make comments and try to participate. I don't feel right about it sometimes though because I feel like I'm trying to get links back to my site and it seems distastful to me. I'm not sure what to do there...

I know that I don't qualify for a site review. Maybe I just can't spend enough time at this to be successful. I consider you guys, and the Webmaster World guys very reputable and knowledgable so after the last months traffic downturn, I wonder if you all think that someone like me should just give it up. My husband now stays home and processes orders, does the books, and keeps that end running, but I do all the html code, content, blog, link building, and all of the other SEO type things that need doing. I'm a one-person show and I don't have tons of money to spend. With the latest drop in traffic after the Google Keep the Faith When the [url=http://searchengineland.com/070621-145956.php]Keep the Faith When the Algo Changes[/url], I'm not sure what to do.

Is there any hope for someone like me?

#2 Michael Martinez

Michael Martinez

    HR 10

  • Active Members
  • PipPipPipPipPipPipPipPipPipPip
  • 5,028 posts
  • Location:Georgia

Posted 09 February 2011 - 02:49 AM

Any SEO downturn in fortune can be fixed. But it may take a lot of work. There is no one universal rule for that.

Did you do something to or for your site 1-2 weeks before you lost your traffic? Don't try to dismiss anything as insignificant. The least little thing in your perspective could have significance you don't see.

#3 floralxprt

floralxprt

    HR 1

  • Members
  • Pip
  • 9 posts

Posted 09 February 2011 - 08:02 PM

QUOTE(Michael Martinez @ Feb 9 2011, 01:49 AM) View Post
Any SEO downturn in fortune can be fixed. But it may take a lot of work. There is no one universal rule for that.

Did you do something to or for your site 1-2 weeks before you lost your traffic? Don't try to dismiss anything as insignificant. The least little thing in your perspective could have significance you don't see.


Thank you for responding sir. On the one site, I moved the Christmas content from the homepage and added some for the new products that our supplier is featuring. I do that pretty regularly though. I also moved the navigation item for Christmas and pulled up the upcoming holidays (Valentines Day and St Patrick's Day) up to the top to feature them. But I do that pretty regularly also.

The traffic change seems so much bigger than any of the changes like these than I normally do. It just tanked. I was breaking the 200 a day hits consistently on both and now it is half that more often than not. It spikes every now and then back to 200 but then goes back down. It's the strangest thing.

I'll keep detailed notes about changes and take your suggestion to see if I can figure out any change I might have made. It's on both sites though, and I don't change them the same way.


#4 scorpioilya81

scorpioilya81

    HR 2

  • Active Members
  • PipPip
  • 24 posts

Posted 10 February 2011 - 12:16 PM

I hope you have google analytics installed; if you do you can start by analyzing traffic drops that way. It should be immediately obvious which sources of traffic dropped off. If you don't have google analytics, now would be a great time to install it. Its free and takes 10 minutes to do.

#5 Michael Martinez

Michael Martinez

    HR 10

  • Active Members
  • PipPipPipPipPipPipPipPipPipPip
  • 5,028 posts
  • Location:Georgia

Posted 10 February 2011 - 12:38 PM

Well, a pay-per-click campaign may help you recover your lost sales until you get this figured out.

It may be that you're experiencing some copy-evaluating filtration if your retail site doesn't provide unique, robust copy.

#6 floralxprt

floralxprt

    HR 1

  • Members
  • Pip
  • 9 posts

Posted 10 February 2011 - 10:49 PM

Strange new development. My traffic doubled today and continues to rise. There are a ton of entries that look like these from my visits tracking page. Note it starts with visit #211 which is way more than since mid December. They are all from an IP address starting with 207.46... The last 2 numbers are different. Each of the urls are one of my product pages. Could this be google looking at product pages and indexing them? Has anyone ever seen this before?
:
211. 10-FEB-11
207.46.12.212 unknown
www .crossesandchristmas.com/site/1514265/product/GMA140
1
1 0

212. 10-FEB-11
207.46.12.69 unknown
www .crossesandchristmas.com/site/1514265/product/GKS028
1
1 0

213. 10-FEB-11
207.46.199.16 unknown
www .crossesandchristmas.com/site/1514265/product/GMA111
1
1 0

214. 10-FEB-11
207.46.199.16 unknown
www .crossesandchristmas.com/links/homedecorbedroom.html
1
1 0

215. 10-FEB-11
207.46.12.60 unknown
www .crossesandchristmas.com/site/1514265/product/GNC738
1
1 0

216. 10-FEB-11
207.46.12.212 unknown
www .crossesandchristmas.com/site/1514265/product/GNS864
1
1 0

217. 10-FEB-11
207.46.12.212 unknown
www .crossesandchristmas.com/site/1514265/product/GNT245
1
1 0

218. 10-FEB-11
207.46.204.171 unknown
www .crossesandchristmas.com/site/1514265/product/GMT178
1
1 0

Edited by chrishirst, 11 February 2011 - 07:00 AM.


#7 chrishirst

chrishirst

    A not so moderate moderator.

  • Moderator
  • 6,709 posts
  • Location:Blackpool UK

Posted 11 February 2011 - 07:02 AM

207.46.xxx.xxx is a block assigned to Microsoft

#8 Michael Martinez

Michael Martinez

    HR 10

  • Active Members
  • PipPipPipPipPipPipPipPipPipPip
  • 5,028 posts
  • Location:Georgia

Posted 11 February 2011 - 11:29 PM

Yeah. It sounds like Bing has gone into one of its aggressive crawling phases. One rarely sees a good return on that investment in server resources.

#9 floralxprt

floralxprt

    HR 1

  • Members
  • Pip
  • 9 posts

Posted 12 February 2011 - 05:07 PM

Well, the traffic is tanked again. Nice to know Bing was crawling but didn't help me a bit. I'm analyzing my Google Analytics but I can't really tell what is wrong. I am a novice at understanding the data. In Traffic Sources Overview, I compared Sept 22, 2010 - 12/2/2010 to 12/3/2010 - 2/12/2011.

All Traffic Sources:
8.48% Direct Traffic
Previous: 10.35% (-18.13%)

10.71% Referring Sites
Previous: 13.02% (-17.75%)

80.82% Search Engines
Previous: 76.63% (+5.47%)

Then in the traffic sources, the 2 areas that are negative are:
(direct) ((none))
Dec 3, 2010 - Feb 12, 2011 616 8.48%
Sep 22, 2010 - Dec 2, 2010 669 10.35%
% Change -7.92% -18.13%

and

google.com (referral)
Dec 3, 2010 - Feb 12, 2011 394 5.42%
Sep 22, 2010 - Dec 2, 2010 397 6.14%
% Change -0.76% -11.76%

Does this make any sense? All of the other categories have an increase even though more than half of my traffic is gone.

1. google / organic
December 3, 2010 - February 12, 2011 4,173 4.22 00:02:01 91.80% 44.62%
September 22, 2010 - December 2, 2010 3,487 3.36 00:01:57 92.86% 41.04%
% Change 19.67% 25.50% 3.55% -1.14% 8.73%
2. yahoo / organic
December 3, 2010 - February 12, 2011 687 4.79 00:02:14 94.47% 38.72%
September 22, 2010 - December 2, 2010 561 3.52 00:02:07 95.54% 37.79%
% Change 22.46% 36.20% 5.16% -1.13% 2.46%
3. (direct) / (none)
December 3, 2010 - February 12, 2011 617 4.80 00:03:22 89.95% 39.22%
September 22, 2010 - December 2, 2010 669 4.20 00:03:14 91.63% 36.92%
% Change -7.77% 14.25% 4.00% -1.83% 6.23%
4. bing / organic
December 3, 2010 - February 12, 2011 592 4.84 00:02:16 93.75% 37.84%
September 22, 2010 - December 2, 2010 489 3.62 00:02:03 94.68% 36.81%
% Change 21.06% 33.53% 9.92% -0.99% 2.79%
5. google.com / referral
December 3, 2010 - February 12, 2011 394 3.24 00:01:43 96.45% 39.09%
September 22, 2010 - December 2, 2010 397 2.83 00:01:36 95.21% 43.07%
% Change -0.76% 14.46% 7.85% 1.29% -9.26%
6. aol / organic
December 3, 2010 - February 12, 2011 181 4.13 00:02:12 93.92% 34.81%
September 22, 2010 - December 2, 2010 188 2.79 00:01:30 91.49% 37.77%
% Change -3.72% 47.99% 47.28% 2.66% -7.84%
7. search / organic
December 3, 2010 - February 12, 2011 152 4.74 00:02:46 88.82% 32.89%
September 22, 2010 - December 2, 2010 147 3.42 00:01:52 95.24% 38.10%
% Change 3.40% 38.62% 48.01% -6.74% -13.65%
8. ask / organic
December 3, 2010 - February 12, 2011 78 4.83 00:02:12 96.15% 30.77%
September 22, 2010 - December 2, 2010 76 3.08 00:01:30 92.11% 44.74%
% Change 2.63% 56.98% 46.70% 4.40% -31.22%
9. search.mywebsearch.com / referral
December 3, 2010 - February 12, 2011 36 3.58 00:01:44 88.89% 41.67%
September 22, 2010 - December 2, 2010 26 3.62 00:01:47 96.15% 26.92%
% Change 38.46% -0.89% -3.03% -7.56% 54.76%
10. google.co.in / referral
December 3, 2010 - February 12, 2011 32 1.66 00:01:27 100.00% 56.25%
September 22, 2010 - December 2, 2010 25 1.96 00:02:30 100.00% 52.00%
% Change 28.00% -15.50% -42.32% 0.00%

I'm so confused.

#10 floralxprt

floralxprt

    HR 1

  • Members
  • Pip
  • 9 posts

Posted 12 February 2011 - 05:19 PM

QUOTE(scorpioilya81 @ Feb 10 2011, 11:16 AM) View Post
I hope you have google analytics installed; if you do you can start by analyzing traffic drops that way. It should be immediately obvious which sources of traffic dropped off. If you don't have google analytics, now would be a great time to install it. Its free and takes 10 minutes to do.


I do have it and try to analyze it. In a previous reply I noted what I found there. Your analysis would be very helpful.

#11 floralxprt

floralxprt

    HR 1

  • Members
  • Pip
  • 9 posts

Posted 12 February 2011 - 05:27 PM

QUOTE(Michael Martinez @ Feb 9 2011, 01:49 AM) View Post
Any SEO downturn in fortune can be fixed. But it may take a lot of work. There is no one universal rule for that.

Did you do something to or for your site 1-2 weeks before you lost your traffic? Don't try to dismiss anything as insignificant. The least little thing in your perspective could have significance you don't see.


Michael
Doing more research. On Jan 30, 2011, I had a bunch of products that were old and no longer available. Each had a sales page, 1 page per product, that my system creates. I deleted the products (which deletes the product sales pages), and then I added them all to the robots.txt so that Google wouldn't crawl them and get a Page Not Found error. I used Xenu to make sure that I wasn't linking to any of these products in content, and cleaned that all up. I also created a new sitemap (both .xml and .html) that I loaded up to the root of my system and published so that Google would find my new products that I also uploaded so I could start selling those.

Could Google be punishing me for this? If so, what did I do wrong?




#12 acbal

acbal

    HR 1

  • Members
  • Pip
  • 1 posts

Posted 12 February 2011 - 06:35 PM

QUOTE(floralxprt @ Feb 12 2011, 05:27 PM) View Post
Michael
Doing more research. On Jan 30, 2011, I had a bunch of products that were old and no longer available. Each had a sales page, 1 page per product, that my system creates. I deleted the products (which deletes the product sales pages), and then I added them all to the robots.txt so that Google wouldn't crawl them and get a Page Not Found error. I used Xenu to make sure that I wasn't linking to any of these products in content, and cleaned that all up. I also created a new sitemap (both .xml and .html) that I loaded up to the root of my system and published so that Google would find my new products that I also uploaded so I could start selling those.

Could Google be punishing me for this? If so, what did I do wrong?



Do you use Google webmaster tools (google.com/webmasters/tools/)? If you do, you can check if the number of URLs in the web index has dropped after Jan 30th. Sometimes it takes Google some time to index new pages, even though they are all in the updated sitemap.

#13 scorpioilya81

scorpioilya81

    HR 2

  • Active Members
  • PipPip
  • 24 posts

Posted 12 February 2011 - 08:48 PM

QUOTE(acbal @ Feb 12 2011, 06:35 PM) View Post
Do you use Google webmaster tools (google.com/webmasters/tools/)? If you do, you can check if the number of URLs in the web index has dropped after Jan 30th. Sometimes it takes Google some time to index new pages, even though they are all in the updated sitemap.


I recommend you pay someone to do a complete review. I'm not sure where you're getting the proof that your traffic tanked; all your stats show it went up or stayed the same according to GA.

#14 Jill

Jill

    Recovering SEO

  • Admin
  • 32,878 posts

Posted 13 February 2011 - 09:28 AM

scorpioilya81 is right. This isn't the appropriate place to review your site and your stats.

Suffice it to say that search engines change the way they determine relevancy all the time and that can change things. That said, your search engine traffic was not down, but your direct traffic was. You might look at whether your server has had a lot of downtime lately as well.

#15 floralxprt

floralxprt

    HR 1

  • Members
  • Pip
  • 9 posts

Posted 13 February 2011 - 01:08 PM

I do use it. It says I have 798 urls in the index with 1,327 submitted in sitemap.




0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users

SPAM FREE FORUM!
 
If you are just registering to spam,
don't bother. You will be wasting your
time as your spam will never see the
light of day!