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Does Capitalization Change Anything?
Posted 23 January 2011 - 05:40 PM
If I want to target an exact match on Adwords for a famous person does it matter if I capitalize his or her name?
For example, would [barack obama] and [Barack Obama] get the same results?
Surely it would make a difference if it was [orange] the fruit or [Orange] the big French mobile phone network.
If capitalization does make a difference then would it be best to match the exact match with the Google Ad. For example, if the exact match was [barack obama], would the ad get a better Quality Score if it read "barack obama is the President of the USA" rather than "Barack Obama is the President of the USA".
Thanks again for your time,
Posted 24 January 2011 - 01:52 PM
Posted 24 January 2011 - 05:03 PM
Posted 25 January 2011 - 07:04 AM
If memory serves me right, Alta Vista followed that rule. If the search term contained a capitalized word, that word would be treated as case-sensitive; otherwise, it would be case-insensitive.
As far as I know, no other search engine has ever behaved that way.
Posted 25 January 2011 - 07:15 AM
The laziness of searchers who don't bother with the shift key isn't equal to the laziness of site owners who don't bother capitalizing people's names.
Posted 27 January 2011 - 12:17 PM
I tend to always capitalize and not bother testing it, because I'd rather be testing something that really sets my ad apart from competitors. One to try is actually writing a really short line, eg.
A longer line that makes your ad shape unusual
will make you stand out against
Line one benefit bla bla
Bla bla download free
Posted 21 February 2011 - 05:08 PM
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