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Traffic Provided By Google Does Not Match The Results

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2 replies to this topic

#1 mundano


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Posted 23 December 2010 - 10:28 AM


After some initial research, I came out with some interesting keywords to position a domain. For certain keyword combination the tool that google provides to estimate traffic gives some 12000 searches globally and around 6600 locally. So after struggling to position a domain for this keyword combination I managed to achieve a #2 position for this domain.

To my surprise, I have found out that the domain receives around 4 clicks a day. So my question is, how can this be possible? Is the info provided by google not accurate or is something missing to me?

Thank you very much beforehand.

#2 Jill


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Posted 23 December 2010 - 10:50 AM

Is the info provided by google

That is correct.

You were also most likely looking at Broad Match numbers not exact, which are much higher.

#3 qwerty


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Posted 24 December 2010 - 02:26 PM

And keep in mind that even if you're looking at the right numbers, they're all just predicted estimates. Have a look in Webmaster Tools (also not necessarily the gospel truth, or course) and see what it has to say about how many impressions and clickthroughs you're getting for these keywords and what your average ranking is. It's possible you're getting the ranking you thought and the impressions you expected, but you're not getting the clickthroughs. What does your snippet look like when the page comes up in the SERP for this search?

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