2 replies to this topic

[kynduvme]

I was considering moving from a "custom quote" model to a "package A, B , C" model to target more budget minded small business who want to know what they will get and what price they can expect to pay. What do you (other pro SEOs) think and how do you model pricing?

[Scottie]

I think packaging your services is a smart way to gain new clients. In today's self-serve retail world, most people do not want to start an interaction with a business until they have an idea of what to expect- having some starter packages does that.

Be very clear on what the services include. Unfortunately, I've found that people don't want 3-4 pages of concise and practical advice that will improve their website. You need to wrap that advice into a 30-40 page report in order for them to feel like they've gotten their money's worth.

[kynduvme]

Agreed. LAy out some basics as to what it comes with.