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Removing External Link From Bounce Rate Stats
Posted 23 November 2010 - 04:44 AM
Is there any way to remove an external link (i.e. a link to a third party shopping cart) from your Google Analytics bounce rate?
I know we can add the Google analytics code to that particular site but it there any whitelist type function?
Posted 23 November 2010 - 09:22 AM
You should be able to use the Google Analytics filters to do that.
Posted 23 November 2010 - 01:23 PM
If, in fact, people are going to a shopping cart on another site (even one you control), perhaps loading that site's pages into an iframe on an otherwise empty page that includes the Analytics code would suffice.
I'm not sure telling Google Analytics to ignore certain visits well help you analyze general user behavior.
Posted 24 November 2010 - 09:17 AM
Thanks for the feedback.
Posted 24 November 2010 - 09:25 AM
Posted 24 November 2010 - 12:05 PM
Our primary metric in the area is conversion rate. We also break this down into 3 sub sections specific to our industry so we have good knowledge and data in this area.
However we have a new software product which we think will improve our conversion rate. One of our directors is also looking to also test the impact this will have on the bounce rate but at the moment I can't do this because external sites are distorting the bounce rate. It is not something that I am personally too concerned about but I need to come up with a workable solution if possible. If not then we just stick to our conversion rate tests.
Posted 24 November 2010 - 01:26 PM
SO! What if a high value is in your favour?
Take any MFA page (in fact, take them all and have a virtual bonfire ). You WANT people to arrive and click on an advert 100% bounce rate there then and you get paid for every click. Where's the problem.
Lead generating site, Affiliate/referral product page are the same scenarion. What about "Buy Now" buttons? User finds your product page complete with nice shiny, tempting "Buy Me" button, so they land on page, think "Yes! I want that" clicks the button with credit card at the ready, goes off to your payment processor and pays for said item.
Another 100% "bounce" that earned you money.
Getting the picture yet?
Posted 24 November 2010 - 03:22 PM
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