Not sure if you have seen this change to the Google SERP's - Instant Preview I don't see that this has any SEO implication but thought worth a mention out of interest!
One thing has struck me with this and also the Place Search layout changes, is that they seem to be taking space away from the right in hand column paid listings. My first reaction to this was surprise - why would they actively choose to obscure links that generate click revenue in order to put more emphasis onto the 'free' placements in the organic results?
If I was cynical I might suggest that they would prefer users to be clicking the paid results at the top of the page, because they demand a higher click cost! But to be fair it cold also be seen as a genuine move to improve the user experience...
I personally think that this could be a pretty useful feature to have as a user - I like similar features in other area's such as the thumbnail/most visited page in Chrome and IE 9, the iPhones album cover browser etc - previews are useful.
Certainly poses a question or 2 from the other side of the coin though because people might end up doing more window shopping without actually clicking through to the site first - if so then should we make sure that any key selling messages, USP's and CTA's are easily visible in the preview of a page (i.e. Big and Bold, NOT in flash which does not appear to be captured in the preview).
We might even want to start further abusing our page footers (on top of the endless list of keywords) by adding in your sales message in pink size 80px IMPACT font - a while new kind of spam... wonderful
Or maybe it won't mean a thing and I'm just looking for an excuse to delay getting stuck into my monthly reports...
EDIT: attached a couple of screen grabs to show what I mean about having big and bold sales messgaes NOT in flash... Its like a beefed up text snippet!
Big, bold and not in flash
Edited by scouseflip, 10 November 2010 - 04:57 AM.