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Home Page Optimization V Sub Page Optimization


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3 replies to this topic

#1 Conor

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Posted 26 October 2010 - 03:47 AM

Hello all,

Please can you help?

I have 5 search phrases to optimize for after some search phrase research. Unfortunately 4 of them mean essentially the same thing so I am having difficulty optimising my home page.

Mobile Marketing
Mobile Phone Marketing
Text Marketing
SMS Marketing
Mobile Coupons

Mobile coupons is fine as I can dedicate a single sub page to this and optimize accordingly but I dont know how to best optimize my home page.

Do I just optimize for Mobile Marketing and ignore the other three?
If I have a dedicated sub page to Mobile Marketing can I also optimize this page for Mobile Marketing or will this damage the optimization of my home page? I'm guessing it'ss essential that I optimize for my most important search phrase on my home page? Also if my home page is optimized for 'Mobile Marketing' will it damage it if I have a link from my homepage to a sub page that uses Mobile Marketing in the anchor text?

Lots of questions I know but Im new to the game and eager to learn.

Any help is hugely appreciated.

Conor


#2 chrishirst

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Posted 26 October 2010 - 03:57 AM

ALL pages are "home" pages to Search Engines, it's only you that thinks your "home" page is the only one that matters.
QUOTE
Lots of questions I know but Im new to the game and eager to learn.

Start learing by reading the [url=http://www.highrankings.com/forum/index.php/topic/833-tips-for-new-seos/]Tips for Newbies[/url] (yes they are "old" but good practice NEVER goes "out of date"

#3 Conor

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Posted 27 October 2010 - 03:50 AM

Hey - Thanks for the reply, I have a few questions still.

1. Is it not the case that the website should have a theme and that all the pages on the site contribute to that theme and therefore should lift the ranking of the homepage as a whole?

2. Also if my main page is targeted for the key phrase "Mobile Marketing" will it be damaging to that homepage if I have a link from the home page to a sub page with the anchor text of Mobile marketing Facts or something similar?

3. Can I optimize my home page for

Mobile Marketing
Mobile Phone Marketing
Text Marketing &
SMS Marketing

or are these phrases too similar so should I just stick to one phrase?

Thank you for your help.

#4 Jill

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Posted 27 October 2010 - 08:16 AM

QUOTE
Is it not the case that the website should have a theme and that all the pages on the site contribute to that theme and therefore should lift the ranking of the homepage as a whole?


Correct. It is not the case.

QUOTE
Also if my main page is targeted for the key phrase "Mobile Marketing" will it be damaging to that homepage if I have a link from the home page to a sub page with the anchor text of Mobile marketing Facts


No. It would likely be helpful for both pages.

QUOTE
Can I optimize my home page for

Mobile Marketing
Mobile Phone Marketing
Text Marketing &
SMS Marketing


Yes. And now you've just optimized this forum page for these as well.






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