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Singular Vs Plural Keywords
Posted 20 October 2010 - 04:48 AM
I was looking for a concrete answer on whether i should optimize my pages for singular or plural version of target keyword. Let me give an example:
I have a computers website and from homepage i have links for my primary categories / keywords:
Now with google adwords tool, i come to know that "Processor" is searched much more than the plural version "Processors". Now some questions arise to improve my SEO efforts:
1. Should i use singular version of the keyword?
2. If i use the plural version, does it optimizes for both the singular and plural searches as "Processor" is logically contained within "Processors" ?
3. What is best strategy/practice to deal with the situation.
Posted 20 October 2010 - 06:06 AM
2. No! Plural and singular are seen as seperate words most of the time
3. try both, see which gives you best results, if both provide good ROI, keep both.
Side Note, it's not always good to go for single words, you need to consider keyphrases people are likely to type into search engines to find your product.
If I wanted a processor or a scanner, I wouldn't just type the single word into G!
For example you might want to split it out into
dual core processors
quad core processors
dual core processor
quad core processor
You also need to consider the adjective you might want to place with it ... cheap, quality, new, old etc..
I build myself a PC on a regular basis and I usually start with 'cheap socket xyz motherboards'.
However, I normally end up checking out :- ebuyer, overclockers, dabs, insight, novatech, I've yet to find any other etailer that can beat them!
Posted 20 October 2010 - 06:42 AM
Why choose just one?
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