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Health Campaigns / Deterrence Campaigns
Posted 07 October 2010 - 01:38 PM
Example: I remember in elementary we were shown pics of people who had totally bad teeth and major problems because of that.
Is anyone familiar with this? and if it usually works out / or not has any significant effect?
Posted 08 October 2010 - 04:34 AM
I know that some of BT's advertising campaigns were designed to change calling behavior - interesting but slightly creepy.
They did reasearch on phone use by sex and found that males made shorter calls than women and developed an entire ad campaign to alter this behavior. The ones they did with Bob Hoskins BTW.
I saw a presentation where they showed the traffic graph for the UK correlated with the ad run times and you could see the traffic spikes.
-- God only knows what the current smug BT couple are meant to represent
Posted 08 October 2010 - 12:26 PM
Posted 08 October 2010 - 06:52 PM
However, Im wondering if the majority of them work, or if many of them....do not really alter the behaviour of the people that are targeted. I know that a lot of stuff that "should" change my behaviour doesn't...and then I have to make a super effort to get myself to actually change my behaviour accordingly - for example I want to use my bicycle more rather than driving to the supermarket. havent done it in 3 months!lol....I also want to brush my teeth 3 times a day, have only brushed them once daily over the past 3 months....life is just too busy so I cant break out of the habits i want to (and improve stuff like that) when it comes to a few such things.
Thus, I was wondering if many health campaigns might be just the same for many people...sounding good, but not working...
Anyone else know something about this? I was hoping to hear about success rates in particular :-).
PS: I did come across another campaign....to prevent coet deaths...? if thats the right expression (admittedly i dont even know what exactly it is but supposedly it reduced the number of babies who died from 1,300 to 400 or so/year (I just made up the numbers, but they were in the same ballpark)
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