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Multiple Recent Changes To Adwords Campaign


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3 replies to this topic

#1 Say Yebo

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Posted 28 September 2010 - 05:08 PM

A client has handed the management of his PPC campaign over to me.

He ran it successfully for years on his own. But then a marketing company took it over and made HUGE changes.

This brought his conversions down from a steady flow to a trickle.

So he then made more major changes in an effort to undo their 'damage'. But it didn't work.

Now it's a mess.

I've heard that making so many sudden changes to a PPC campaign is frowned on by Google, and they may drop your quality scores. Is this true?

I'd really like to start him off with a brand new account that has no bad change history? Is this a good idea?

Thanks,
Caro

#2 chrishirst

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Posted 01 October 2010 - 11:01 AM

It not that they made changes, but because the changes were crap ones, and the CTR will have suffered along with the conversions, and as CTR is significant part of the QS ....
So it's not a "change history" as such, but the poor CTR that will have reduced the QS.

#3 Jill

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Posted 01 October 2010 - 03:42 PM

QUOTE
I'd really like to start him off with a brand new account that has no bad change history? Is this a good idea?


I'm not expert on this, but I have heard from some experts that often you do need to start from scratch if things get as bad as you're saying. It doesn't seem like it should have to be that way, but apparently it is.

#4 Say Yebo

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Posted 01 October 2010 - 03:51 PM

Thanks or the input Chris and Jill...




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