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Anyone Used Or Testing Linkedin's Pay-per-click Advertising Progra
Posted 21 September 2010 - 10:32 AM
One of the marketing managers came to me to find out if I am familiar with Linkedin's DirectAds program. http://www.linkedin....p;trk=hb_ft_ads
I guess it came out in mid august. I usually like to test thing..just thought I would throw a post out on the forum to see if anyone is playing with it now.
Thanks in advance.
Posted 23 September 2010 - 09:40 AM
Posted 23 September 2010 - 10:32 AM
They have been bugging one of our marketing managers alot. I told him my experience with testing new ppc sources is that they need time to get the bugs out..and he should think long and hard about what he is testing it on...i.e..is lead gen or online subscription and is it the right audience.
I think the minimum is like 2.00 a click or something...if I were still at my last gig, I would have tested it immediately because 2.00 a click was cheap compared to what I was doing there (average PPC cost 25 to 28$ a click) (previous gig, lead gen for b2b enterprise software).
Here the most they pay in ppc is approximately .75 cents to 1 dollar, so the pricing is probably scaring them some. It shouldn't; but it does.
Posted 18 February 2011 - 12:59 PM
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