17 replies to this topic

[torka]

He may be seeing his reported impressions going through the roof. After all, if each letter in a 15-character search term brings up a new SERP as it's typed, it's plausible that a given site will appear in the results each of those 15 times.

Then again, that also means that your clickthrough rate is going to go down the toilet.

I would like to think that the geniuses at Google thought of this ahead of time and have figured out some way to avoid it, but I wouldn't bet the farm on it.

I had to turn it off. It was driving me nuts.

--Torka

[Jill]

The articles I've read seem to believe that Google has a handle on the analytics potential problems and it should report fine.

It won't report an impression unless you mouse over some results or if there's no movement for 3 minutes.

Supposedly it won't mess up other analytics packages either.

Time will tell on all of this. I think once people are more used to Instant, they may use it differently or even turn it off if it becomes too annoying. Right now it's interesting to see what it shows and it's fun to experiment with.

[MaryKrysia]

It really does not matter what we think.

In the interest of providing the best search results possible and keeping their investors happy, Google will keep this new search feature if it's accepted by the general search public. The deciding factor with Google is ALWAYS how anything new affects the bottom line.