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Keyword Phrases In Product Listings
Posted 24 August 2010 - 01:16 PM
I've plenty of keyword phrases ready to use for each product, but can anyone suggest whether I should be using, say, one or two good keyword phrases and repeating them as much as is possible without it sounding unnatural, or whether I should be using a range of several good keyword phrases once or twice only on each page?
Any and all advice much appreciated!
Posted 25 August 2010 - 04:58 AM
Posted 25 August 2010 - 06:15 AM
If you were talking to a customer and telling them about a product while persuading them to buy it, would you mention the product once, or several times?
Posted 26 August 2010 - 03:43 AM
However, I did also post here hoping that someone would offer a succinct answer to my straightforward question. Is the fuzziness of answers here because there are differing opinions, or because no-one knows, or something else? I have watched - and not in a cavalier way, I made notes and everything, like at school - the entire SEO course on lynda.com, but I still didn't pick up information specific to product pages, and whether one keyword phrase repeated a lot over the page (examples below) would be more likely to rank the page well in Google than using a variety of keyword phrases identified as pertaining to that product.
Here are two examples (yes, the copywriting is dreadful; it's just a quickie example to illustrate my point).
Example 1 (repeated use of the words in the main keyword phrase):
<h1>Silicone Baking Cases</h1>
<h2>Colourful silicone cases for baking</h2>
<p>These pretty little baking cases are perfect for all kinds of cakes and home baking. Made from durable, heat-proof silicone, the cases are suitable for baking in an oven up to 300C, and the silicone will even remain cool to the touch!</p>
Example 2 (wide range of related keyword phrases):
<h1> Silicone Baking Cases</h1>
<h2>Colourful silicone muffin cups</h2>
<p>These pretty little muffin moulds are perfect for all kinds of cupcakes, muffins and home baking. Made from durable, heat-proof rubber silicone, the cupcake moulds are suitable for cooking in an oven up to 300C and will even remain cool to the touch!</p>
Finding the answer to this specific question is pretty much crucial to the success or failure of my website, because if my individual products aren't reasonably well optimised, then how great the site as a whole is won't matter.
@chrishirst - If I were talking to a customer, I would use option two from the examples above, describing the product in as many ways as possible. But that doesn't really answer my question about how it would work online in terms of SEO.
Posted 26 August 2010 - 07:29 AM
It's because there is no one right or wrong answer.
Try different things for yourself on different pages and see which work best for you. You'll learn a lot more that way than asking for specific answers where there are none.
There are so many factors at play that you just have to do it and adjust accordingly.
Posted 26 August 2010 - 09:01 AM
Posted 26 August 2010 - 11:29 AM
Posted 27 August 2010 - 01:24 PM
I would think the second option would do best because it would open up the page to those searching for muffin cups as well as silicone cases.
Here in America, we might search for silicone pans, muffin tins, muffin pans, cupcake pans, silicone bakewear or molds (notice we spell it differently too), they might even be called silicone liners. There are so many options to describe the same thing.
It is important to remember this when creating your product pages. Silicone is your main keyword, the rest are just possible options potential visitors might use to find a product such as yours.
As Jill mentioned, you want to play around with different terminology to see what works best in bringing in the visitors. That's what really matters most. Focusing on one particular term can sometimes be restricting. You want to show up in as many visitor searches as possible, increasing the chances surfers will find your pages in the first place.
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