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H1 Treated Equal As H2
Posted 19 August 2010 - 03:14 AM
Does anyone know about this and/or what could be the source of this rumour?
I have read a (German?) research where sites with H1 scored significant lower in the SERPs than sites without them.
(was a few months ago, and can't find it back anymore)
Posted 19 August 2010 - 05:25 AM
That said, a page with good content but poor structure should rank higher than a page with poor content but good structure. Therefore, Google will have put significant effort into determining page structure where none exists or where it's all wrong (e.g. H2s instead of H1s). Relying on Google to figure this out correctly is not as good as doing it yourself. But doing it yourself is no substitute for having the content and links to back up the structure.
In other words, for best results, get your structure right, your content right and your links right.
*or your search engine of choice
Posted 19 August 2010 - 07:39 AM
Posted 19 August 2010 - 08:16 AM
And more importanly; you can have them on your page, but will they also help to rank better if you put "as many as you want" on your page ?
Posted 19 August 2010 - 09:18 AM
There's even <hgroup> for headings with subheadings:
<h1>Title goes here</h1>
<h2>Subtitle of article</h2>
<p>blah blah blah</p>
Posted 19 August 2010 - 09:26 AM
Posted 19 August 2010 - 09:51 AM
I prefer X/HTML , but it's at an impass currently as you cannot move on to 1.1 strict unless your web server actually serves the page up as XML not HTML!
Posted 19 August 2010 - 10:00 PM
Transitional is a great way to go, giving you the possibility of using a combination of HTML and XHTML with CSS. It is more particular about how things are coded, using the proper syntax, but also gives you the flexibility of doing some formatting directly in the page if you like rather than everything having to be controlled with CSS.
As for the h1 issue, I prefer to stick with one per page for accessibility reasons. It helps those who require special reader software interpret your page content and determine the importance of each section of information in your page.
Edited by Catz, 19 August 2010 - 10:06 PM.
Posted 20 August 2010 - 04:33 AM
I have one site I use Transitional on, not because I want to do old school bad practices but because otherwise it would require a complete re-write and if it aint broke, but I certainly wouldn't use that doc type for anything I'm building from scratch.
A doc type is relevant to the content and the way you mark it up, if you are using an older doc type just so you can bend acceptable standards and best practices, then you are using that particular doctype for the wrong reasons.
But I agree only one H1 tag and then as many sub-heading tags as required.
Posted 20 August 2010 - 06:03 AM
IE9 is due to go into public beta next month (Sept 2010 for future readers) and is going to feature HTML5 and CSS3 support. Test it by all means, but be cautious about using it on sites or pages that are crucial for sales.
There is no reason why that cannot be done in HTML3.2, HTML4, HTML4.01 or XHTML1.x there is no "rule" that a page MUST be about a single topic.
That is what <div>s are there for, to DIVide the page into sections.
Posted 20 August 2010 - 06:39 AM
Posted 20 August 2010 - 09:11 AM
Posted 20 August 2010 - 02:18 PM
Such claims have (so far as I have seen over the past couple of years) been based on flawed "correlation" studies, which have recently come under considerable fire.
The so-called "H1 effect" was more of a myth anyway. As one of the proponents of the use of H1 tags for optimization, I have always pointed out that Google's early documentation explicitly stated they simply analyzed the Hx elements to determine comparable font size with respect to text on the rest of the page.
i.e., if you included everything on the page in an H1 element, you'd be wasting your time.
They work when used for structure, organization, and emphasis -- which is what they were designed to do.
If your Web copy doesn't look right in a hierarchical structure, then you don't need to worry about Hx elements.
Posted 20 August 2010 - 02:23 PM
Hehe...yeah that was my M.O. in the 90's only I wasn't so blatant as to use H1 I used H3 (but kept it's own default style).
The silly things we do when learning...(I actually liked the bold of the H3).
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