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Adsense Ctr Very Low - Shall I Ditch It For The Sake Of Other Sites?

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#1 Zanet


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Posted 15 August 2010 - 05:27 AM

Sorry my 2nd question of the day and thanks for your patience on this one

I'm never sure if you are allowed to discuss Adsense CTR figures so i will just give close estimates

I run 5 web sites on topics that i have a good knowledge on for the sake of the example i'll use 2 sites...

SITE A gets a couple of thousand visitors a day, but they are regular fans of the site - so the adsense click thru is very poor say 0.5%CTR

SITE B gets a few hundred visitors a day all unique and adsense is very good say 2.5%CTR

I've tried split testing both sites and even changed the layouts - I've studied heat maps and my conclusion is clearly SITE A will always have around 0.5%CTR

So overall my CTR for my adsense account is 1.5%CTR TOTAL

I've read about smart pricing in the past but never been sure of whether its true - if it is Then should i remove SITE A from Adsense?

Any suggestions as to what i should do for the sake of SITE B?

Thanks in advance

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