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Posted 19 August 2003 - 09:31 PM
Posted 19 August 2003 - 09:43 PM
But I believe that program is being discontinued. They're not taking on new sponsorships, and I think they're raising the prices on the existing ones in order to get people to leave the program.
Posted 20 August 2003 - 02:54 PM
I thought I had read somewhere that Google used Overture results in their Sponsored Links at the top, but either I misunderstood or Google has discontinued that practice. How strange that their phasing that out - do you think they'll replace it with something else?
Posted 20 August 2003 - 08:55 PM
I assume Google discontinued those ads because they either weren't profitable, or they got bad feedback on them. It looks like AdWords is going very well for them, and they seem to be making a good effort to make their advertisers happy with AdSense, so we'll just have to see how it all goes.
Posted 20 August 2003 - 10:32 PM
Google has decided to phase out their Premium Sponsorship program (the ads at the top of the page) in favor of just using Adwords. This is phasing out as contracts for the top results expire. However, they are now starting to show Adwords ads in that area but the rational behind when they do this isn't clear to me.
Both types of ads are definitely Google ads. If I was to guess why they've chosen this path, I bet it's because of the administrative costs involved in hand holding the premium sponsors wasn't justified next to the returns generated through the further automated Adwords ads.
Posted 24 August 2003 - 12:22 AM
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