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Internet Business Promoter (ibp)
Posted 08 March 2004 - 03:20 PM
I came across Internet Business Promoter (IBP), a supposed alternative to WebPosition Gold. www.axandra.com
Just wondering if anyone had used this software and found it useful? I noticed they advertised a couple of times in Jill's newsletter, but I don't know if this is the equivalent of a recommendation.
The feature I am particularly interested in is how it analyzes the pages of the top 5 search engine results for a given keyword. I know it's never a good idea to chase algorithms, but it seems to me that this might be valuable, if not just interesting information to have. Thoughts?
Posted 08 March 2004 - 03:34 PM
Posted 08 March 2004 - 03:50 PM
Analysers are just tools though, no automated program can replace up to date knowledge, and more importantly a clear understanding. Many progs can help you focus here and there, others are downright crazy.
A friend who runs a rugby fansite mailed me last night to point out that he had come across a site that told him he needed 350 some odd PR4 links to rank in the top ten for his chosen phrase. I went and took a look, I typed in the phrase for my web design site and it told me I needed 130 ish PR4 links to get to the top 10, the site actually sits at number 1 on Yahoo, MSN & 13 on Google, it has 11 inbound links?.
My point is that there are many ways to Rank, and automated tools take the lowest common denominator approach. Had my friend followed the advise given, he would have been chasing links for eternity. On the plus side, they can help you as a rapid learning tool IMO as they will provide you with living examples.
Any one got a cushion? this fence is starting to cut into my bum
Posted 08 March 2004 - 04:39 PM
And sorry Jill - I wasn't sure if I was allowed to post such a message. I guess similar to doing SEO, common sense and your "gut instinct" is usually the best answer! :learn:
Posted 08 March 2004 - 05:10 PM
I started liking it the most once I stopped doing everything it told me and I started making my own decisions based on the info it gave me.
A computer program can compare and analyze far better than a person can - it's fast, effective, and doesn't (usually) come with a preconcieved set of assumptions.
The problem is that the next step, the recommended actions step, were programmed by programmers, not SEO's, and at this point you are not having a computer help you, you are in a "wizard" or "expert system" that is matching what a programmer was told to put in based on the information available. This is no longer a computer, it's a virtual person - who is not there and is probably not an SEO.
In short, definitately use programs like IBP and Webposition and so forth to do your data collection (they are really good at that) and also follow along with the recommendations they make at first because they are teaching you possible responses to information and what type of info is useful to have. Basically, it's a good training tool.
But it's not a substitute for an SEO. For one thing, what happens if 2 people use the same program for the same keyword? Who would get a better rank? Better believe that happens every day. The computers answer is usually to "increment until infinity" Humans have more options.
Like I said, I love my WordPosition Pro - but only since I stopped using half of it and started questioning the other half - it's a tool, and a pretty nifty training system, but it's not an expert. IBP and other systems are presumably like that as well.
Then, of course, there are programs that are just stupid from the get go - you are right to ask around. I haven't heard anything bad about IBP that wasn't also leveled at Webposition, etc. There are free demos of both available - maybe try them out and see which one tickles your fancy - what works for me may not work for you.
Hopfully that helps
Posted 08 March 2004 - 05:19 PM
Posted 08 March 2004 - 07:18 PM
These types of tools can be quite useful to do comparitive analysis and can give you lots of good hints and clues. Especially if someone is new to the industry.
As with any tool, the recommendations need to taken with a grain of salt. Automation is good. Just be careful not to take it too far.
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