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Url Restructuring


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4 replies to this topic

#1 rudon

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Posted 11 August 2010 - 05:41 AM

I am considering starting an seo campaign but I am concerned about a url restructuring that is occurring within the next couple of months. Will the backlinks I build and the keywords and such be redundant once the urls are restructured?

#2 1dmf

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Posted 11 August 2010 - 06:02 AM

If the URI's to the page change then yes they will be affected.

This is why it is very important that when the URL restructuring takes place, it is correctly managed and all URI's are 301 redirected to the correct pages.

As long as the restructuring is correctly managed and the redirects are put in place the work you do will not be redundant.



#3 Mooro

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Posted 11 August 2010 - 06:07 AM

As 1dmf says 301 are the way to go.

Every old URL on your site should 301 through to the new URL for that page to ensure no losses.

#4 rudon

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Posted 11 August 2010 - 06:37 AM

QUOTE(1dmf @ Aug 11 2010, 12:02 PM) View Post
If the URI's to the page change then yes they will be affected.

This is why it is very important that when the URL restructuring takes place, it is correctly managed and all URI's are 301 redirected to the correct pages.

As long as the restructuring is correctly managed and the redirects are put in place the work you do will not be redundant.


thanks for the help.

#5 Jill

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Posted 11 August 2010 - 07:32 AM

QUOTE
Will the backlinks I build and the keywords and such be redundant once the urls are restructured?


You would still want to try to get your links changed to the new URLs. So if it's happening soon, you may want to wait for your link building to start until after the new URLs are in place.




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