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#1 MIDA

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Posted 06 August 2010 - 11:56 AM

Among other things, understanding where our money is coming from and where it isn't is part of my job. From organic to PPC and other campaigns, I need to track as precisely as possible what sales resulted from what efforts. I also need to understand things like why would sales from organic sources go down when other campaigns increase - are we saturating a particular market or are sales and traffic down everywhere?

I have been running Google Analytics for over a year and have some great data, but, I'm not 100% sure I can trust the revenue numbers. We have affiliates and all kinds of sites sending us visitors, I really need a workshop, maybe 1-2 days to refine my knowledge and get pointers on where to learn more.

I know Jill has these classes and they DO look great! But, I'd like some feedback as to where to get started, the best tools, the best workshops for the money. I live near San Diego so while I'd love to take Jill's classes, I would prefer something in So. Cal if possible. If, not, I'll have to take my "I'm afraid to fly meds" and hop on a plane, lol.

Thanks!!

#2 Jill

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Posted 07 August 2010 - 08:48 AM

I think Google has some Google Analytics classes run by trusted partners. I'd look into that. They likely have them somewhere in CA.

#3 icecape67

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Posted 09 August 2010 - 05:46 AM

You can also get a book, Web Analytics: An Hour a Day by Avinash Kaushik is very good




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