- The current website has not been optimised and has no ranking of any significance, certainly for the area of our new focus.
- Itís easier to spell out, i.e. "email me at simon @ B-Z-C-M .co.uk" as opposed to "email me at simon @ bizcomservices, B-I-Z-C-O-M services.co.uk"
- For some reason, to my mind it looks more established
- I perceive a general snobbery about email/website addresses, the shorter the better, and therefore the longer youíve had it and so the more established you are.
- It fits on literature and into small spaces on paper/brochures etc. more easily.
Also, if I were to change and set up a 301 redirect on my current domain (which doesn't have any high ranking pages, and certainly not any in my new area of focus) would there be any negative impact for search engines indexing and listing it, and how long should I keep the 301 redirect in place before dropping the old domain?
Any thoughts would be much appreciated.