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7 replies to this topic

#1 KarenC

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Posted 02 August 2010 - 04:16 PM

I've seen keywords in anchor text that link to the root domain. For example an internal page has:

{link text}Boston Web Design{/end link text} linked to domain.com.


From what I understand it would be better to have that link go to an internal page about Boston Web Design.

{link text}Boston Web Design{/end link text} linked to domain.com/boston-web-design.php

Which method is preferred?

#2 Michael Martinez

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Posted 02 August 2010 - 11:03 PM

You're not really distinguishing between methods -- just between preferred destinations. There is no reason why all your inbound links should point to your root URL, unless you have relatively little stability beyond that one URL.

#3 qwerty

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Posted 03 August 2010 - 02:39 AM

If you want your home page to rank for Boston web design, you don't have another page that's more relevant to that phrase, and your home page really is about Boston web design, I don't think there's anything wrong with doing this. You certainly want a site's home page to rank for more than just a company name.

#4 KarenC

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Posted 03 August 2010 - 08:20 AM

In this case there is a page specifically for Boston web design. The site is about web design but wants to rank for, i.e. Boston Web Design, Chicago Web Design, etc.

#5 qwerty

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Posted 03 August 2010 - 09:52 AM

What phrases are they optimizing the home page for? If it's "Boston web design," does that make sense for both the page and the site?

#6 KarenC

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Posted 03 August 2010 - 10:12 AM

QUOTE(qwerty @ Aug 3 2010, 09:52 AM) View Post
What phrases are they optimizing the home page for? If it's "Boston web design," does that make sense for both the page and the site?


Web design in general

#7 iCeR

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Posted 03 August 2010 - 11:48 AM

QUOTE(kalidust @ Aug 4 2010, 01:12 AM) View Post
Web design in general


What is their target market? Is the company aiming to provide web design services for local businesses in the area?

Why not say for example 'website design and web design services based in Boston, MA" targeted on your homepage?

I see no reason why you shouldn't target locally using your top level.

#8 Jill

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Posted 03 August 2010 - 08:48 PM

QUOTE
Boston Web Design, Chicago Web Design, etc.


I don't see how the home page would rank for both of those. At least they shouldn't. Unless Google is really messed up.




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