Fionn Downhill from Elixir Interactive describes her nightmare of managing her company's reputation against fake reviews and fake complaint websites.
Read the gory details:
Elixir Interactive Online Reputation Management Case Study
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Elixir Interactive Online Reputation Management Case Study
Started by
Jill
, Jul 29 2010 07:42 AM
1 reply to this topic
#2
Michael Martinez
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HR 9
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Posted 29 July 2010 - 01:25 PM
As she points out, whomever staged this attack went after many companies, including VT. We ultimately decided to ignore the attack since we were getting a lot of positive press. I haven't heard that anyone here feels the negative campaign hurt us in any way.
This is the kind of situation that has to be evaluated carefully. Some companies can tolerate more hostile SEO than others.
This is the kind of situation that has to be evaluated carefully. Some companies can tolerate more hostile SEO than others.
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