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Adwords Sitelinks


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4 replies to this topic

#1 MaKa

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Posted 21 July 2010 - 03:57 AM

Does anyone know the Adwords sitelinks are still only in Beta? I've been seeing them for more searches and was wondering whether they are being released wider and what the requirements for them are.



#2 Jill

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Posted 21 July 2010 - 08:27 AM

I think they just show up in your account as an option if it's available to you. Not sure what the requirements are though.

#3 Mooro

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Posted 21 July 2010 - 08:47 AM

I've got sitelinks but they don't appear in my WMT account.

Am I bothered?

#4 MaKa

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Posted 22 July 2010 - 09:36 AM

QUOTE(Jill @ Jul 21 2010, 02:27 PM) View Post
I think they just show up in your account as an option if it's available to you. Not sure what the requirements are though.


That's what I thought it may be "magic" wink1.gif Do you know where they appear in Google AdWords when they do?

QUOTE(Mooro @ Jul 21 2010, 02:47 PM) View Post
I've got sitelinks but they don't appear in my WMT account.

Am I bothered?


I'm not talking about the ones in Google Webmaster Tools, but in AdWords, which could be a really good tool of classifying visitors to certain sections of a site for broad targeted keywords.

#5 Ignoramus

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Posted 23 July 2010 - 03:23 PM

QUOTE(MaKa @ Jul 22 2010, 02:36 PM) View Post
That's what I thought it may be "magic" wink1.gif Do you know where they appear in Google AdWords when they do?
I'm not talking about the ones in Google Webmaster Tools, but in AdWords, which could be a really good tool of classifying visitors to certain sections of a site for broad targeted keywords.


Site Links operate at the campaign level. Select a campaign in AdWords then choose the Settings Tab. You will find them under the Ad Extensions heading. It's working here in the UK.

You are right about classifying visitors for broad terms. It helps them refine their search and go straight to an appropriate landing page.

On short term evidence I'm looking at a significant increase in CTRs when site links are shown.




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