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Meta Description Tag Now Affecting Seo In Google?
Posted 14 July 2010 - 05:48 PM
I thought that the description tag didn't affect your SEO directly (not like the title tag) but instead was to be used as your "call to action" to prospective visitors to your site - telling them in the description exactly what they are likely to see if they click through.
I realise that "ranking" per se isn't really a factor nowadays - due to local search - but I was interested in what other people thought.
Have I missed a massive algo change at Google?
Posted 14 July 2010 - 06:51 PM
That is an SEO myth that has been circulating for quite a while. You can optimize the description tag to provide a more useful and compelling message to searchers but that is all.
Posted 14 July 2010 - 10:49 PM
I wouldn't be surprised if the people making this claim are basing it on seeing the keywords from the meta description bolded on the SERP, but we know that that's a completely independent process.
Posted 15 July 2010 - 12:49 AM
I've searched high and low for any proof of this but can't find anything. I even checked Jill's article on "how to create a meta description tag" - and that seems to agree with what we are saying - although I notice it hasn't been updated since 2004 (but I guess there's been no change):
Interested to hear what others think.
Posted 15 July 2010 - 06:12 AM
These "tools" display the meta description on a page in a similar fashion to SEs do, and this page is crawled by SEs.
Posted 15 July 2010 - 06:15 AM
Posted 15 July 2010 - 08:51 AM
Recent tests I've done (and others have as well) show that they won't pull up a page where the keyword is ONLY in the Meta description.
If it's on the page somewhere AND the meta description, the meta description will often be shown and the keyword highlighted, however.
Posted 15 July 2010 - 11:39 AM
So say we all...
Had this 'discussion' with client just recently so this has helped a lot! Cheers
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