Hi everyone,
Very new to SEM and have a question that I'd like to run past you.....we are running a campaign where our click through rate seems low in comparison to our impressions.
Clicks 204
Impressions 18,355
CTR 1.11%
Any advice on improving the CTR... our ads appear to be well written, make sense and our ads, adwords and search terms link well. Maybe we need to bid higher on the keywords which are performing well, and pause the keywords that aren't performing?? We have also separated our ads in to adgroups to target our prospects better....
gosh hope this all makes sense.
Feedback would be great!!
Thankyou thankyou
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