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404 Not Found Pages And Ranking
Posted 08 June 2010 - 04:38 AM
Posted 08 June 2010 - 06:32 AM
Posted 08 June 2010 - 07:20 AM
Yes, if those pages used to show up in the search results when people were seeking the products contained on them, they will no longer show up.
Posted 08 June 2010 - 08:02 AM
If those pages were returned in the index and they no longer exist, then searches which found those pages will no longer return those pages in the SERPs.
Do you work hard at being a genius Jill or is it a gift?
Posted 08 June 2010 - 08:17 AM
When I asked, will it effect my ranking I meant my general ranking Jill . I read somewhere that if you delete a lot of pages from your site google doesn't like it.
Posted 08 June 2010 - 10:41 AM
There's no such thing as a "general ranking."
You rank for specific keyword phrases, or you don't. You won't rank for those particular ones anymore, as I previously stated.
That's poor practice and not a smart thing to do. You should 301-redirect those pages to something else on your site that's the most appropriate for them.
Posted 08 June 2010 - 10:57 AM
I made the new site 301 where we had a new product that matched the old product and when there's no match it returns a 301 through to the closest matching category.
It's the most graceful solution I could find that didn't result in loads of 404s.
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