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Can Adult Ads Lower Your Pagerank?


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5 replies to this topic

#1 zephyrus

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Posted 05 June 2010 - 08:17 PM

Our website, gay-art-history.org is not an adult site, but we have adult advertisers, and thus links to their porn websites. Will the links affect our page rank and search engine placement? Will placing a no follow tag in the link avert this problem? What would you suggest?

Thanks for your help!

#2 Jill

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Posted 06 June 2010 - 10:56 AM

Are you talking about PageRank or where your page ranks in the search results for specific keywords?

These are two completely different things.

I doubt your PageRank would be effected.

As to where your page ranks in the search engines, as long as you're not linking to sites that are spamming the search engines, I don't think it would be a problem, but I have no way of knowing for sure.

Since you're selling ads, Google would prefer that you do put nofollow on the links so that they don't count them in their PageRank algorithm. Whether you do that or not is up to you however.

#3 qwerty

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Posted 06 June 2010 - 11:11 AM

I don't want to make too big of a generalization, but adult sites do tend to be spammy sites. If you don't use nofollow on the links to those sites, you should be very careful to check them out first -- not just their content, but who else is linking to them and who they're linking to.

Google wants you to use nofollow simply as an indication that these links are paid advertisements, and I agree with Jill that it's up to you whether you choose to comply with that (ahem) request. But even if you disagree with putting nofollow on a link because it's an ad, remember that the original purpose of nofollow was to indicate that you don't necessarily trust the page you're linking to. And you may have reason not to trust them.

#4 zephyrus

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Posted 06 June 2010 - 10:04 PM

Thanks Jill and qwerty! Your replies were very helpful.

#5 PatrickGer

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Posted 09 June 2010 - 04:41 AM

I find the whole topic of the no-follow links highly confusing (which at the same time makes it interesting ;-)). Some people say use no-follow, others say don't.

If you do put up paid links, but no-follow them / buy traffic from another website using a link (but their webmaster uses a nofollow link), does Google not mind at all? In other words does buying traffic/selling traffic through links work without any kind of problem if you do use the no-follow tag?

I assume the reason against using it is that, you show google you might know a bit too much about the SEO thing (a discussion we had in another thread a while ago)? and that you lose the ranking benefit of those links?

#6 Scottie

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Posted 09 June 2010 - 09:08 AM

Nofollow was first introduced because spambots were plastering Wordpress, Moveable Type and Blogger blogs with links that were causing havoc with the algos at the search engines... ie, they worked.

Google spearheaded the no-follow terminology, the blog softwares agreed to implement it on comments by default and at the time, Yahoo and Ask tentatively agreed to recognize the tag (without exactly saying how they would treat it.) Even Google declined to confirm how they would treat nofollow links while still encouraging people to use the attribute on unmoderated content.

Then Google took it a step further and strongly suggested that any ads or paid links you have on your site be tagged with the nofollow attribute, the general idea being that they only wanted to "count" editorial links, not paid links.

Some SEO's decided then that nofollow was an excellent surgical tool for manipulating "link juice" within their site and mistakenly (in my mind) started nofollowing links to their own pages (and losing the "link juice" those pages were providing!) Again, none of the search engines will confirm that they actually don't follow nofollow links, only that they recognize the tag.

That's the summary in a nutshell.




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