If you used the exact same content, and
1.)tried to sell it as an e-book
2.)tried to sell it as a membership site
would 2.) almost always have higher conversion rates and make more money, nowadays that everyone associates e-books with "crap(py) content" (as the format has been misused too much), whereas membership sites don't have that problem?
Could membership sites go the same route (in case I'm right about my assumption that membership sites sell better than e-books everything else (including the content) being equal)?
Subscribe to HRA Now!
Are you a Google Analytics enthusiast?
Share and download Custom Google Analytics Reports, dashboards and advanced segments--for FREE!
www.CustomReportSharing.com
From the folks who brought you High Rankings!
More SEO Content
International SEM | Social Media | Search Friendly Design | SEO | Paid Search / PPC | Seminars | Forum Threads | Q&A | Copywriting | Keyword Research | Web Analytics / Conversions | Blogging | Dynamic Sites | Linking | SEO Services | Site Architecture | Search Engine Spam | Wrap-ups | Business Issues | HRA Questions | Online Courses
Sponsored Content
E-books Vs. Membership Sites
Started by
PatrickGer
, May 19 2010 03:45 PM
2 replies to this topic
#2
Mooro
-
- Active Members
-
- 157 posts
HR 4
- Location:Loughborough, Leicestershire
Posted 22 May 2010 - 08:07 AM
The best thing to do is some testing to let the figures speak for themselves rather then guess.
I'm running a premium download service, priced a lot more than our competitors for the same content and it seems to work at £3.00 vs £0.59 - I'm also launching a subscription site with the same pricing as competitors but with repeat monthly billings of £11 which fund a user account by £10.
Only the stats will be able to tell which model performs the best!
There's nothing to stop you doing two sites with a different business model on each.
I'm running a premium download service, priced a lot more than our competitors for the same content and it seems to work at £3.00 vs £0.59 - I'm also launching a subscription site with the same pricing as competitors but with repeat monthly billings of £11 which fund a user account by £10.
Only the stats will be able to tell which model performs the best!
There's nothing to stop you doing two sites with a different business model on each.
#3
PatrickGer
-
- Active Members
-
- 285 posts
HR 5
Posted 22 May 2010 - 01:14 PM
I agree on testing > speculating.
However, I dont have a website of my own currently - it's just that my curiosity made me ask.
Did I understand this right that...for the exact same content your membership site gets you 3,00 vs. 0,59 as an e-book version? (I Just read it again and think I didnt
b/c youre running a download service, and you probably dont sell downloads as an e-book?lol)
However, I dont have a website of my own currently - it's just that my curiosity made me ask.
Did I understand this right that...for the exact same content your membership site gets you 3,00 vs. 0,59 as an e-book version? (I Just read it again and think I didnt
b/c youre running a download service, and you probably dont sell downloads as an e-book?lol)QUOTE(Mooro @ May 22 2010, 03:07 PM) 
The best thing to do is some testing to let the figures speak for themselves rather then guess.
I'm running a premium download service, priced a lot more than our competitors for the same content and it seems to work at £3.00 vs £0.59 - I'm also launching a subscription site with the same pricing as competitors but with repeat monthly billings of £11 which fund a user account by £10.
Only the stats will be able to tell which model performs the best!
There's nothing to stop you doing two sites with a different business model on each.
I'm running a premium download service, priced a lot more than our competitors for the same content and it seems to work at £3.00 vs £0.59 - I'm also launching a subscription site with the same pricing as competitors but with repeat monthly billings of £11 which fund a user account by £10.
Only the stats will be able to tell which model performs the best!
There's nothing to stop you doing two sites with a different business model on each.
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users
