9 replies to this topic

[1dmf]

Hi,

I'm curious why I have a top ranking for a few keyphrases that are reasonably searched for , yet it brings little visitors.

So I did a little KWD research witht he G-Adwords trafic estimator tool. (Ok, we know it isn't accurate, but still...)

For my main keyphrase it shows...

Searches Per Month : 5,400
Avg CPC : £0.29
Ad Position : 1.66
Clicks : 3
Total Cost : £1.31

Now I get a couple of clicks per day without paying for adwords, so does this show that I'm geting ok visits for that keyphrase without paying and also that out of 5,000+ searches, you should only expect a few visitors?

Bit confused over how the search volumes seem to have no bearing on actual traffic, even if you paid for it, as 90 visits out of 5,400 is only 1.66%

Seems a bit poor, is that normal?

[Jill]

Is that exact match or broad? If it's broad, that would explain the discrepancies.

[qwerty]

You just used the AdWords tool to get traffic estimates, but you're talking about organic traffic, right?

If you've got a good ranking on a search that's performed pretty often but you've got a low CTR, I'd say you should look at how your page appears on the SERP: what's the title, is it long enough to get cut off, and if so, where does it get cut off? What's the snippet that's used?

[chrishirst]

The Adwords tool also includes the "clicks" from EVERY Adsense publisher that show ads for those words/phrases NOT just the ads that appear on the SERPS.

AND the search counts are across EVERY datacentre not just the one your results are coming from.


So: with only 3 clicks coming from the entire Adsense network, I would suggest that your couple of "organic" clickthroughs is remarkably good!


You just need a sense of perspective

In the numbers that Google deal with a day 5,400 a month is minuscule

[1dmf]

So: with only 3 clicks coming from the entire Adsense network, I would suggest that your couple of "organic" clickthroughs is remarkably good!


You just need a sense of perspective

So the keyphrase in the grand scheme of things is a pretty poor one, even though it's targeted to what I do.

Also the fact I get nearly as many organic hits as I would for paying over a broader range of data, I should pat myself on the back, not pull my hair out with frustration.

Is that what your saying?

If you've got a good ranking on a search that's performed pretty often but you've got a low CTR, I'd say you should look at how your page appears on the SERP: what's the title, is it long enough to get cut off, and if so, where does it get cut off? What's the snippet that's used?

Well is 5400 a month based on a broad range of data centers, a search that's performed pretty often? Chris seems to be implying it's not!

I just thought if i'm doing so well for the keyphrase (ok I know it's when I search for myself or ask others - not a good measure!!), 90 hits per month out of a possible 5,400 seems poor, who's getting the other 5,310 visitors?

And yes some title tags get truncated, but not to any detriment really and the snippet is usually my description tag and very targeted.

Is that exact match or broad? If it's broad, that would explain the discrepancies.

Err what ever the tool defaults to, I didn't check that to be honset Jill, I'll go check......Dunno, I can't find it as an option, all there is under advanced options is location and languages, can you tell me what match the Traffic Estimator Tool uses?

Edited by 1dmf, 18 May 2010 - 10:44 AM.

[qwerty]

Well is 5400 a month based on a broad range of data centers, a search that's performed pretty often? Chris seems to be implying it's not!

Chris is saying it's not a lot from Google's perspective. That doesn't have to matter for you. I had a client years ago who worked in a very specific niche, and charged a lot. If they got a handful of new clients a year, they were set.


What about the Search Queries report in WMT? It'll give you impressions, clicks, average position and CTR, and if you're consistently ranking in the top 10 (and if you are, it will say so), the number of impressions in the past month should be about equal to the number of searches.

[1dmf]

well for my main kwd it shows...

Imp : <10
Clicks : <10
CTR : -
Pos : 47

For my top query it shows...

Imp : 16
Clicks : <10
CTR : -
Pos : 8.6

Looks like my WMT is showing worse than the Esitmator tool reckons, infact I seem to be getting less hits than I thought...

My best KWD is not the keyphrase I thought it should be, i'm getting more hits for a less searched phrase (according to the estimator tool).

Infact my main keyphrase isn't in any hyperlink anchors or being specifically targeted, yet the keyphrase I target and have all my anchors, links, titles and copytext targeting, performs worse....

Hmm, everytime i try to optimise for a keyphrase it does worse and ones I don't deliberately target seem to improve, i guess I'm crap at this game, or G! is penalising me for summing, dunno?

[Jill]

I just thought if i'm doing so well for the keyphrase (ok I know it's when I search for myself or ask others - not a good measure!!), 90 hits per month out of a possible 5,400 seems poor, who's getting the other 5,310 visitors?

Perhaps the other 5000 are you and your friends doing rankings checks?

Is that exact match or broad? If it's broad, that would explain the discrepancies.
Err what ever the tool defaults to, I didn't check that to be honset Jill, I'll go check......Dunno, I can't find it as an option, all there is under advanced options is location and languages, can you tell me what match the Traffic Estimator Tool uses?

Well there you go then. It defaults to broad, which means your seeing numbers for phrases other than your phrase.

Case closed, imo.

[1dmf]

Perhaps the other 5000 are you and your friends doing rankings checks?

I wish I had that many friends!

I think you're right, which is why I got confused with the numbers, either way I still feel I should be getting more visitors... but then again, don't we all.

[SEOPeace]

Do note that your site, depending of position, will only get portion of the visits. Even first position gets only half of the visits which google keyword estimates and it is worth to mention that Google keyword is not perfect...There can be errors in estimated visitors...