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Is Being A Brand Important For Seo?
Posted 14 May 2010 - 04:39 PM
So being a brand is extremely important in google's algorithm/increasingly of importance. Do you guys agree with that?
How can a small webmaster leverage this knowledge? Randy(/you) suggested in another thread, that in order to attract links that actually send traffic (and all other kinds of traffic, I believe)...one should carve out a niche that is narrow enough for a webmaster to become the authority in it (yet big enough so there is monetization/traffic potential). I can see that this should help with attracting links that send traffic (and probably other kinds of traffic).
And now, I'm wondering....is doing this becoming increasingly important in Google's algorithm?
How important is it really to be considered a "brand" in Google's algorithm? And, how can a small webmaster become a brand? Are my guesses above on point, or am I misunderstanding something?
Posted 14 May 2010 - 07:05 PM
There is a lot of hyperbole, unrepentant opinion, and alarmism-induced hysterical analysis embedded in that point of view.
Still, there is something to be said for having brand value over and above anything a search engine might care about.
I do not agree. Not in the context of today's search technology.
I'm not Randy, nor do I play him on TV, but anyone can have brand value. However, your local shoe manufacturer -- while making a great shoe product -- probably won't have as much brand value as Nike.
Posted 14 May 2010 - 10:22 PM
A brand is in the mind of the consumer. Nike=sports shoes. CNN=news. Coke=bubbly drink. WalMart=everything else. Amazon= everything else you can buy online.
We-sell-furry-slippers.com is not much of a brand.
If your website isn't a real business though, if it's MFA or drop ship or some other web-only entity that really doesn't market or promote anything other than trying to get rankings and clicks maybe sell stuff for other companies, it's highly unlikely you'll be able to build it into a brand.
In which case, we-sell-furry-slippers.com at least lets people know what you do...
Posted 15 May 2010 - 02:43 AM
Posted 15 May 2010 - 10:09 AM
There are many general search queries that are now showing links to big brand websites prominently in the SERP in a way that could definitely shut the little guy out.
This is a real threat to small guys, especially affiliates.
Posted 15 May 2010 - 12:33 PM
So in case this is right, what's a small webmaster to do (who, say is just starting a website)?
Finding a niche that is small enough so he can become the authority in it rather than competing in a broader market?
Posted 15 May 2010 - 01:57 PM
Not optimize for general keywords such as "underwear."
Posted 15 May 2010 - 03:43 PM
Well, I guess that would have been a horrible keyword to optimize for before, anyway (for a small website without plenty of resources)
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