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How To Track Conversions Through Organic Search?


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5 replies to this topic

#1 SERPico

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Posted 07 May 2010 - 05:39 PM

I was wondering what some of you guys do to track conversions from visitors that landed on your site via search engines? ...Not paid search, just organic search only.

How do you know which keywords have good conversions?

I'm very interested in How-To's and suggestions to set this up.

Thanks in advance!

#2 Jill

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Posted 07 May 2010 - 05:48 PM

QUOTE
I was wondering what some of you guys do to track conversions from visitors that landed on your site via search engines? ...Not paid search, just organic search only.


Of course!

QUOTE
How do you know which keywords have good conversions?


Just look at the organic keywords in GoAn and cross reference with the conversion goals.

#3 SERPico

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Posted 08 May 2010 - 03:51 AM

Thanks Jill! - I'm exploring a few articles as well that looks interesting to learn more about the subject.
Of course I wouldn't mind more suggestions and advice to do this right. smile.gif

#4 Jill

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Posted 08 May 2010 - 08:15 AM

There's really nothing more to it. I'm kind of confused as to what it is you're asking.

It's very clear and black and white right in your Google Analytics.

#5 SERPico

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Posted 08 May 2010 - 02:14 PM

Never been so much involved with GA.
But now is a good time to get started. smile.gif

#6 MarkRegan

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Posted 14 May 2010 - 07:28 AM

QUOTE(SERPico @ May 8 2010, 03:14 PM) View Post
Never been so much involved with GA.
But now is a good time to get started. smile.gif

Are you looking for the steps you need to take? If so, try this to get started. It assumes you have goals (form completions, x mins on site, x pageviews/visit).

In GA,

In left column choose: "Traffic Sources" - "Keywords"
Top right - Advanced Segments - unclick "All Visitors", click "non-paid Search Traffic" - "Apply"
Below graph choose "Goal Set 1"

Now sort your data by your goal in question. With them sorted in descending order, you'll have many 100% conversion rates, but you'll notice these are long tail terms with one visit. That's good, but change "Show rows" at the bottom from 10 to 500. Then scroll down and look for higher conversion rate with high visit counts.

These are your high conversion, organic search terms.

Does this help?






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