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Hiring Someone To Do Keyword Research?
Posted 07 May 2010 - 04:43 PM
I've never hired anyone to do this though, so am not sure what all to put in the job ad?
I'm thinking I'd like 3-4 main phrases that I will try and target throughout my whole site and then on the main pain, and then 20-30? other phrases that I'll focus my articles/blog posts and links on.
Are there any other specifications I should make in a job post like this?
I'm just not sure how it works because someone could randomly just give me a list of words without having done the research. When hiring for this is there typically some type of guarantee or how does it work?
Again, sorry, this probably seems very rudimentary.
Posted 07 May 2010 - 10:48 PM
Lots of people subcontract parts of the process, so it's not silly at all.
Oh wow, thank you for posting that! That site looks excellent - exactly what I need and right around what I was hoping for a budget. That's awesome - you just solved my search I think.
Posted 08 May 2010 - 01:05 PM
That being said, this is probably all you need to get started - once you're blog/site is running you can look up what keywords people are exactly searching for when they come to your website (in your analytics software - google analytics is free), and then you can further optimize/tweak your website/blog for those keywords.
EDIT: ...just felt like adding that Ive read some stuff by Dan Thies in the past, and all of it was very good - just to make clear that I was *not* trying to hint at him being a rip-off or anything.
Okay, cant hold this in, as it just made my day..I remembred this old interview I read 2-3 years ago (http://www.search-ma...s/dan-thies.htm):
Aaron Wall: What is KEI?
Dan Thies: The biggest mistake in the history of SEO.
It's a formula that some folks use to try to evaluate the usefulness of search terms, but it's a really stupid formula and utterly useless. There is no magic number.
then I read on his website (the link Scottie provided):
"Competition metrics are provided for the 100 most popular search terms in each report. This includes the top 10 bids on Overture (keyword bids are no longer available), link popularity for top ranked sitess, and our own "KEI analysis" scoring based on the more accurate "keywords in title" and "keywords in anchor text" matches from Google's advanced search. "
LOL...seems like he accepted that people love the KEI thing and is now using his (more accurate) version of it in his sales letter :-).
(@Maria83: I still think, the 99$ keyword report might be worth it for you, though (if you dont have time to look into learning/doing keyword research yourself))
Edited by PatrickGer, 08 May 2010 - 01:18 PM.
Posted 09 May 2010 - 12:36 AM
I've had Dan's people do my keyword research a number of times. If you don't mind waiting about a week for the report, it's got some very useful information. There's also a form you can download from his site that you can use to seed the research with more information about the site and its niche.
Posted 09 May 2010 - 01:05 AM
My biggest concern with the report though, do they identify for you the keywords they recommend you would be able to rank in fairly easily? (as in work has to be put in but doable for a newer site with less experience )
Posted 09 May 2010 - 01:20 AM
I tend to use the Relevance sheet the most. It gives you the keywords in order of how often they're searched on. You then enter a figure of 0-100 in a "relevance" column -- basically, if 100 people searching on this keyword phrase clicked through from a SERP to one of your pages, how many of them would think "this is exactly what I was looking for". When you enter a relevance figure, the spreadsheet works out a weighted count by combining popularity with relevance. You then sort the data by the weighted count and you have the keywords that are the best combination of relevance and popularity at the top.
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