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?the Meta Tag Is Back? Someone Want To Decode This


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#1 DJKay

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Posted 27 April 2010 - 01:11 PM

DJKay,

There was an article in SEW, The Meta Tag Is Back With a Vengeance I have read this article through twice and I am still not so sure.

Could one of you gurus (people who do this full-time for a living..SEO/SEM) decode this for us?

Thanks in advance. DJKay

#2 Jill

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Posted 27 April 2010 - 02:57 PM

I haven't looked into it carefully, but they're talking about specific facebook meta tags, not HTML meta tags, such as the meta keyword tag.

#3 Michael Martinez

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Posted 27 April 2010 - 03:47 PM

Well, they're talking about HTML meta tags that you embed on your site to allow Facebook to integrate it into the social graph, but they're not the classic search engine meta tags (keywords, description, robots). They're entirely different, although Facebook is requiring a valid title tag.

People have already optimized for social search in other ways. If they see value in building traffic through Facebook they'll optimize for that, too.

Web search has never -- at any time -- been solely about one service.




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