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Writing Copy Without Information

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3 replies to this topic

#1 Cappymoo


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Posted 12 April 2010 - 08:18 AM

What do you do when a client obviously needs copy, but is so busy they simply can't provide it? Especially in the form of linkable content. It seems evident that small business either has a limited attention span to such things, or they are incapable (time restraints or creatively restricted). It begs the question "Where do you get content when you have nothing to say"? Does this then become the realm of creative authors? I always considered copy in SEO to be more of a copy edit where there was at least some original content that a editor then modified for value.

#2 qwerty


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Posted 12 April 2010 - 10:13 AM

That's what copywriters are for.

Every business needs marketing in one form or another. It's one of the responsibilities that come with running a business. If you don't do it, then at best you'll make less than you could have. At worst, the business will die. If you don't have the time or the skill to do it yourself, you either bring in someone to do it for you or you, or you hope that doing without won't make the business invisible to potential customers.

#3 Catz


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Posted 18 April 2010 - 05:02 AM

"Where do you get content when you have nothing to say"?

How do they intend to grab visitors attention or peak their interest when they have nothing to say?
Why would people visit the website when they have nothing to say?

Is this simply a flash site or a site created by a graphic designer that's only images?
Maybe just more of an online brochure with their address and phone number?

Sounds like they need more help than they realize or they simply don't understand dntknw.gif the value of a website to businesses these days. There are plenty of companies out there that just don't get it.

#4 Scottie


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Posted 18 April 2010 - 12:50 PM

Having nothing to say would mean having nothing to sell either, wouldn't it? If you've got something to sell, you most certainly have things to write about. Who, what, how, why, when, where are all good places to start when writing copy. Ask the basic questions and answer them if you have nothing else.

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