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How Can One Make Adwords Work?


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4 replies to this topic

#1 kevs

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Posted 06 April 2010 - 02:09 PM

I know this a general question, but I tried Adwords a long time ago and bailed.
I get pretty great organic results over many years, and from this maybe 3-5 sign ups a month.
Yet my logs say that thousands see my site from Google.
So that mean if I was having to pay for those clicks I would be broke.

Google sent me a free $100 coupon to try again.
So I'm trying again.
You need to spend at least $20 day on click that are $2.00+ each -- just to see what's going on.
It burns up quickly, and again, most people are just lookie loos.

Yet I know a few compeitors who do only Adwords and it works.
I guess they just jump in knowing its going to be 1k a month and give it a few month to work?

#2 Alan Perkins

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Posted 06 April 2010 - 02:23 PM

Hi kevs

QUOTE
I get pretty great organic results over many years, and from this maybe 3-5 sign ups a month.
Yet my logs say that thousands see my site from Google.
So that says that your sign-up rate is maybe 1 in 1000? That's your real problem. Assuming you pay $1 per click, you need to be making $1000 per sign-up just to break even.

With PPC, you need to have a conversion rate that allows you to profitably buy keywords. That means:
  • Improving your site so that it converts better (usability, persuasion, testing)
  • Picking those keywords that convert well (this implies that you are measuring and acting upon conversion data)
  • Or, ideally, both of the above

It's definitely possible to make money from Adwords. If you're not doing so, the problem doesn't necessarily lie with Adwords ...

#3 kevs

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Posted 06 April 2010 - 10:56 PM

Thanks Alan, you may have a point. Maybe I need an adwords consultant. Please reccomend.

#4 Jill

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Posted 07 April 2010 - 07:44 AM

@kevs, you might try Alan...

#5 kevs

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Posted 07 April 2010 - 10:32 PM

will do Jill.
Jill, email notification is not working for long time so I'm missisng PM etc.
Its set ok, what should I do?




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