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Quality Score Question
Posted 23 March 2010 - 12:34 PM
How important is quality score to the success of a campaign? I understand that you want them to be high, but at what point do you know that the campaign needs attention? If a campaign has been running for more than a couple of months and the highest scores are in the 6-7 range, is that a flag? Or is it a common practice to keep focusing on the campaign until it shows many 10's?
Posted 23 March 2010 - 01:46 PM
It can be very important.
The better your Quality Score --as compared to other ads running in the market sector-- the better your ad placement. Your Quality Score can even get your ad placed higher in the roll than other ads that are set to a higher bid rate.
But, and it's a big but, it's not strictly a linear thing. Which leads us to the 2nd part of your question.
Does each ad need to have a 10 Quality Score?
Typically, no it doesn't. The only time a 10 would be required would be those situations where you've got some competitors in your space also using Adwords that had high Quality Scores themselves. There are very, very few markets where this is the case in my experience.
Instead, think of QS much like you do SEO. Just like with SEO you're competing with what other sites are doing where your Quality Score is concerned. So if everybody else sucks it's not going to take much in the way of Quality Score to best them. Conversely if you're competition are on top of their Adwords game, you'll need to strive for that 9 or 10 QS to get benefit from it.
Posted 23 March 2010 - 05:28 PM
Posted 29 March 2010 - 05:53 PM
- Your Quality Score is most important when considered relative to your competitors for a given keyword.
- The higher your Quality Score, the less you have to pay to achieve a given position.
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