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Getting A High Rank On International Search Engines
Posted 03 March 2010 - 07:28 PM
We are very keen to increase our sales into the US and Internationally and was hoping for some advice on how best to tackle getting a high ranking in the US search engines? Would we need to physically set up another site based from an IP in the US and start over?
We've tried PPC campaigns to the US however they are far too expensive for the priceset of the product we're selling.
Any advice would be greatly appreciated.
Posted 04 March 2010 - 09:51 AM
But do you know for which keywords? If you rank for a competitive kw in the OZ serps on page 1, but the US serps (search engine results pages) are too competitive for you - for that particular term - you could look into ranking for less competitive terms in the US.
Sorry in case Im reading too much into this, but this sounds like you do not have any kind of analytics package installed on your site.
PS: If your store is located in OZ, it might be difficult to rank in the US SERPs, as Google&co might prefer to have US websites show up for people who search in the US...as shipping costs/time would be lower for them. For example Im in Germany and for the same search queries I seem to have many more .co.uk websites show up than American friends who do that search from the US. And it makes perfect sense b/c of shipping time/cost.
Posted 04 March 2010 - 11:48 AM
And if it's a physical product that requires shipping you may be running into an issue where shipping times and/or costs simply make it prohibitive for buyers from the US to deal with. About the only way to overcome this is to partner with someone in the US to handle shipping in the US. Where you would send them inventory in bulk and they make a cut of each sale they ship. It's a cost thing, but it's also a delivery time thing. People just don't like waiting a week or more for something to get delivered in these times of immediate everything. Obviously this isn't such an issue if you're working with a web deliverable product or service.
Once those two are covered you finally come to the marketing side of things. Getting the word out to people in another country who would be interested in what you have to offer. What you'll find in a general sense is that most markets are more competitive in the US than in most other countries. Not only because the US is a bit more developed on the web marketing front than other places, but also because most sites in the US are .com's which isn't really US. It's worldwide. So when you're trying to compete in the US as a target market you end up having to compete against the whole world. So it can take a bit more time and dedication.
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