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Content Duplication Issue

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4 replies to this topic

#1 jass_blink


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Posted 02 March 2010 - 12:18 AM


We are planning to do some article syndication for a website. For this purpose, can we use the content present on the website itself. Does it create content duplication issue? Or we should consider a completely unique content to avoid any such issues?


#2 Jill


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Posted 02 March 2010 - 12:22 AM

It's the same content, right? If so, it's of course duplicate content.

Not really sure what you're asking.

#3 jass_blink


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Posted 02 March 2010 - 12:45 AM

QUOTE(Jill @ Mar 2 2010, 10:52 AM) View Post
It's the same content, right? If so, it's of course duplicate content.

Not really sure what you're asking.

So this duplicate content will that hurt badly?

#4 qwerty


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Posted 02 March 2010 - 01:50 AM

It might hurt, but it might not. Search engines are seeking to return the most relevant pages in response to queries, and they want to give you different choices to consider, after they've ranked them to determine which ones they most strongly recommend. So they're not interested in returning a bunch of pages that are all offering the same content. In those cases, they'll pick one and filter out the others.

What you're potentially risking is that, if the same content is on your site and some other site, a search engine might decide that the other site should get credit for having that content instead of yours. But if your site is the one they choose then you get the benefit of getting the ranking in addition to the benefit of having your content in front of the audiences of those different sites, along with probably a link back to your site.

If you publish unique content to those other sites, then you don't have to worry about competing with them, but you're missing out on potentially being the site the search engine recommends when they send them to those other sites instead of yours. You still get the benefit of the other site's audience getting access to your content, though.

It's like having some product you created yourself, and choosing between being the one and only source of that product and allowing someone else to sell it as well. Having that second person out there may serve to better publicize your name and your product, but they may also steal customers away from you.

#5 copywriter


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Posted 02 March 2010 - 08:07 AM

Jass... why would you want to publish the exact same content that is on your website as articles? Website copy is typically sales copy. Articles are content, not copy. They need to be informative and helpful, not salesy.

Also, what incentive does a reader have to stay on your website if they read a so-called article then click to your website only to read the same, exact thing again? They would just click away.

The "hurting" isn't in whether the text will get filtered out by Google. As Qwerty said, if others publish the piece, it will link back to you anyway so that's not big deal. But who wants to read something once then click to the site listed in the bio section only to read the same thing a second time?

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