Posted 09 March 2004 - 08:01 PM
It's probably not what you are looking for, but I'll give you another example of using the internet locally.
My husband and I own a moonwalk rental business (big, enclosed bouncy things that kids jump in). Nearly every customer goes to the website.
We don't have a storefront and we don't keep them set up. (Some people insist they want to come by and see them and I tell them they can look at the huge rolls of wadded up vinyl if they'd like to stop by...)
Other people want a printed catalog which we don't do because of the cost and because our inventory changes often. So, the website is our online catalog- it's the only way customers can see what we have to offer.
Although most people call to reserve, online reservations have increased steadily over the past few years which is great- it frees up phone time and ensures we have the correctly spelled info, etc.
It does increase our business because local competitors don't have complete websites and just describe their equipment over the phone. In this day and age, it's getting harder to get people to go on a verbal description- they want to see pictures!