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Crosslinking Within The Same Domain?


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5 replies to this topic

#1 wirebound21

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Posted 16 February 2010 - 09:55 AM

We own a main domain www.domain.com and have a number of small websites to promote our individual events on one subdomain event.domain.com for example. All our event websitse are currently stand-alone and look like individual websites in terms of design etc and have url's such as event.domain.com/event1, event.domain.com/event2 etc.

I was wondering if it will help us to rank more favourably if we used internal linking between these microsites sitting on the same domain, for eg: on event.domain.com/event1, the footer could have links to related events linking to other microsites. Would using anchor text to link to various other microsites be useful in optimizing those sites for the anchor keywords?



#2 Jill

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Posted 16 February 2010 - 10:09 AM

Sure, it could help as long as it makes sense to the site visitors.

You'll also need outside links, however, or it won't have as much benefits.

#3 wirebound21

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Posted 16 February 2010 - 12:18 PM

QUOTE(Jill @ Feb 16 2010, 03:09 PM) View Post
Sure, it could help as long as it makes sense to the site visitors.

You'll also need outside links, however, or it won't have as much benefits.


By outside links, you mean outbound, external links?

Why would only linking internally not be beneficial?

More importantly, doing so surely won't affect our current serps, right?

p.s: yes, it's only for events our users will find relevant.


#4 Randy

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Posted 16 February 2010 - 12:31 PM

What Jill means is getting external sites linking to pages of your site.

This is how the search engines find your site in the first place. And these external sites pointing towards yours will typically have a rather pronounced effect on your rankings, traffic and conversions.

So not places you're linking to. But other places that are linking to you.

#5 Jill

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Posted 16 February 2010 - 03:56 PM

QUOTE
Why would only linking internally not be beneficial?


Because the way search engines work is to look at both what YOU say about yourself, and what OTHERS say about you.

#6 wirebound21

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Posted 17 February 2010 - 06:16 AM

QUOTE(Jill @ Feb 16 2010, 08:56 PM) View Post
Because the way search engines work is to look at both what YOU say about yourself, and what OTHERS say about you.


Oh, yes I get what you mean now. Our event pages are fairly popular, and get links from some reputed news sites in our industry, it's a few quality backlinks.





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