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Ppc Managemnt Costs


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3 replies to this topic

#1 htown

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Posted 15 February 2010 - 10:31 PM

I am just getting into this for a client that wants to do PPC but they do not want to manage it at all. I am finding that the pricing for this service (is all over the board) how do I know what I should be paying? Any guidelines or reputable companies I can look at?

many thanks,
Houston

#2 SelfMade

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Posted 16 February 2010 - 05:10 AM

QUOTE(htown @ Feb 16 2010, 03:31 AM) View Post
how do I know what I should be paying? Any guidelines or reputable companies I can look at?

Depends entirely on how competitive the targetted keywords are?

Guidelines? That's tricky...some companies make seemingly audacious claims that are in fact possible.

Other companies make audacious claims that are beyond their capabilities.

When it comes to PPC it's hard...depends on your budget.

If you have a healthy budget...don't tell them that or you will get creamed!!

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#3 Jill

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Posted 16 February 2010 - 08:06 AM

QUOTE
I am just getting into this for a client that wants to do PPC but they do not want to manage it at all. I am finding that the pricing for this service (is all over the board) how do I know what I should be paying? Any guidelines or reputable companies I can look at?


Some charge an hourly rate. Some charge a percentage of ad spend, and others charge a flat fee for both your media spend and their costs.

#4 BryanWoodUrns

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Posted 11 March 2010 - 01:27 PM

I would go with a flat fee if I were you. In the beginning there will be a lot of management/analysis to get everything optimized. After that, you'll be smooth sailing and can collect your fee without near as much effort needing to be put in.




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