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Keyword Placement


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17 replies to this topic

#1 SteelersFan

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Posted 12 February 2010 - 10:05 PM

Hi,
I'd like to find out if keyword placement in the title tag of my homepage is important or not? And what I mean by that is do I need to place my keywords more towards the beginning of the title or is anywhere in the title tag ok?

Finally, I'd like to find out if there is an ideal or maximum number of keywords that you should try to optimize your homepage for? Like is it best to limit the homepage title tag to 2 specific keywords (or phrases) or is including say 5-7 keywords (or phrases) ok?

Thank you for your advice.

#2 chrishirst

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Posted 13 February 2010 - 04:17 AM

The "home" page is just a page like any other page on the site, so just use the same as you do for every other page.

#3 Jill

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Posted 13 February 2010 - 09:51 AM

I like 10-12 words and about 3 keyword phrases.

I don't worry so much about first words, but that's a tricky one to say for sure.

Everyone has their own preferences for Title tags, however, so I suggest trying different lengths and numbers of phrases and see which seem to work best for you.

#4 SteelersFan

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Posted 13 February 2010 - 02:38 PM

QUOTE(Jill @ Feb 13 2010, 08:51 AM) View Post
I like 10-12 words and about 3 keyword phrases.

I don't worry so much about first words, but that's a tricky one to say for sure.

Everyone has their own preferences for Title tags, however, so I suggest trying different lengths and numbers of phrases and see which seem to work best for you.


I actually have 12 words in my title tag focusing on 3 keyword phrases. The site ranked decent before the "Caffeine" update and now instead of sitting on page 5-6 for 2 of the tough keywords I'm back at page 11. mf_tongue.gif I seem to stay on page 2 for perhaps the toughest keyword. Which is good. It's just frustrating. wacko.gif

I noticed the site that is probably the best in my area choose to focus on only two of my three keywords and uses about 8 total words in their title tag. I've been wondering if instead of focusing on my homepage for 3 keywords if I should let some of my other pages be given a shot at showing up for the other 2 keyword phrases and just use my homepage to primarily focus on my major and most important keyword? But then again I wonder if the page 1 ranking is that much better than a page 2 ranking? I mean, I would think so but it's hard to guess how much better. I've never been on page 1 before. unsure.gif



#5 Jill

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Posted 13 February 2010 - 03:56 PM

QUOTE
I've been wondering if instead of focusing on my homepage for 3 keywords if I should let some of my other pages be given a shot at showing up for the other 2 keyword phrases and just use my homepage to primarily focus on my major and most important keyword?


The only way to know is to try it and see.

Let us know how it goes! smile.gif

#6 SelfMade

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Posted 13 February 2010 - 04:58 PM

QUOTE(SteelersFan @ Feb 13 2010, 03:05 AM) View Post
And what I mean by that is do I need to place my keywords more towards the beginning of the title

It makes a difference....all I can say from a personal angle is..it makes a noticeable difference.

unsure.gif

#7 ChaibiAlaa

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Posted 13 February 2010 - 05:50 PM

Yes, It's very important, when you search on google, don't you see that searched keywords are shown bold on results titles ? It just that google care about what is putted on titles wink1.gif

#8 ScottSalwolke

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Posted 14 February 2010 - 01:14 AM

QUOTE(ChaibiAlaa @ Feb 13 2010, 04:50 PM) View Post
Yes, It's very important, when you search on google, don't you see that searched keywords are shown bold on results titles ? It just that google care about what is putted on titles wink1.gif


They're bold because these are the terms the person was searching for. The title tag is important, but the bolding has no meaning other than to point out what the search terms were for this specific query.

#9 kieronhughes

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Posted 14 February 2010 - 07:36 AM

QUOTE(SteelersFan @ Feb 13 2010, 03:05 AM) View Post
Hi,
I'd like to find out if keyword placement in the title tag of my homepage is important or not? And what I mean by that is do I need to place my keywords more towards the beginning of the title or is anywhere in the title tag ok?

Finally, I'd like to find out if there is an ideal or maximum number of keywords that you should try to optimize your homepage for? Like is it best to limit the homepage title tag to 2 specific keywords (or phrases) or is including say 5-7 keywords (or phrases) ok?

Thank you for your advice.


In my experience I haven't noticed any difference when placing keywords at the beginning or the end of the title string. I generally target 2 or 3 phrases (or 'keywords') in the title tag, ensuring the length is no longer than around 65 characters.

#10 bobmeetin

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Posted 14 February 2010 - 12:00 PM

Google will index up to 95 characters and display 70 maximum. If your title includes a word that would split at character 70, it will truncate and show "..." I think yahoo is in the same ballpark, but don't quote me...

#11 Jill

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Posted 14 February 2010 - 12:32 PM

QUOTE
Google will index up to 95 characters


Really? How do you know this?

#12 bobmeetin

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Posted 14 February 2010 - 12:39 PM

QUOTE(Jill @ Feb 14 2010, 10:32 AM) View Post
Really? How do you know this?


I made up some test pages with varying title length, then waited (not for Godot) and did quoted searches. Unless they have changed within the last year and a half, I'm pretty sure.

#13 Jill

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Posted 14 February 2010 - 01:23 PM

Interesting, thanks!

#14 qwerty

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Posted 14 February 2010 - 01:29 PM

Did you test using [site:domain.com "text"] or [site:domain.com intitle:"text"]? I've found that if you're searching on the 12th word in the title tag or beyond, the page won't be returned for an intitle search. Weird, I know, but Google's been doing it for years now.

#15 bobmeetin

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Posted 15 February 2010 - 12:09 PM

QUOTE(qwerty @ Feb 14 2010, 11:29 AM) View Post
Did you test using [site:domain.com "text"] or [site:domain.com intitle:"text"]? I've found that if you're searching on the 12th word in the title tag or beyond, the page won't be returned for an intitle search. Weird, I know, but Google's been doing it for years now.


First thing - why did I come up with 70? I did a simple google and looked at many results pages, did the anal retentive thing for any that looked pretty long and counted the characters. I believe I found a handful that ended at 70 and of course lots that ended at 60 something plus dot-dot-dot.

Then I made up a couple test pages with words ending at exactly 70 characters, also around 95-100. I think that I read somewhere someone suggesting around 100.

After the pages got indexed, I did "quoted searches" on the exact phrases. I believe that if I entered a quoted phrase that went beyond 95 characters I drew blank stares.

The test is probably due to be repeated; perhaps when my prayers are answered and they extend the day to 28 hours.




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