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Changing Site From Html To Ecommerce /cms


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5 replies to this topic

#1 LindaVan

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Posted 06 February 2010 - 08:13 PM

I have a question…

Our site (we sell gifts) was build originally in HTML and we have now around 1000 pages, all in HTML. We have a very good ranking and excellent positions on our main keywords and key-phrases .We are planning to have a makeover. My question is if we change platform to CMS /Ecommerce are we going to loose our ranking or (more importantly ) our positions in Google?

If we use redirect 301 is it going to save our Google position or there is a risk to loose it?

(we are not planning to change any content, just URL’s and site structure)


Thanks is advance for your tips and suggestions!!!!!!


#2 Mooro

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Posted 07 February 2010 - 12:46 AM

301'ing is the correct way to move a document but I'd try to find out if the CMS can work with the same URL structure, in other words; support fancy URL rewriting

#3 Jill

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Posted 07 February 2010 - 11:40 AM

QUOTE
If we use redirect 301 is it going to save our Google position or there is a risk to loose it?


It will save it, but there's a lot more that goes into it than that.

I have a few articles on SEO while redesigning which you should familiarize yourself with and also send to you developers:

6 Website Redesign SEO Secrets Your Developer May Not Know

Best SEO Practices During A Website Redesign


7 Do's & Don'ts For Working With A Technical SEO During A Redesign

Hope this helps!

#4 LindaVan

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Posted 07 February 2010 - 12:47 PM

Thank you very much for your quick reply!

Great articles !!!...thanks

But I still have some concern regarding the 301 redirect ...

If we will redesign the site by the "rules" (keeping in mind all the factors) , based on your experience , when we do 301 redirect , it affects immediately the search results or there is some time (2-3 months or more) for Google to update their side, and we will loose our search engine positions for that time.

Thanks!


#5 Jill

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Posted 07 February 2010 - 12:54 PM

If you do the 301 redirects, plus everything else discussed in those articles, there's no reason why you need to see a loss in traffic.

#6 LindaVan

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Posted 07 February 2010 - 12:59 PM

QUOTE(Jill @ Feb 7 2010, 12:54 PM) View Post
If you do the 301 redirects, plus everything else discussed in those articles, there's no reason why you need to see a loss in traffic.



Thank you :-)




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