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Breathing New Life Into Inktomi Listings
Posted 19 August 2003 - 08:51 AM
First post here, looks a real friendly place - could do with some more Brits though
I have a query about Inkomi optimisation.
We all know how prominent this engine is likely to become thanks to Yahoo. Ink is said to be a good engine to optmise for because it likes all the simple things in seo-life such as keyword density, title/meta/H tags and good copy etc.
My understanding is that there is in real terms little difference in optimising for google or Ink. I have used all the good tips and tricks with 5 of my pages which Ive recently submitted for PFI. However despite getting a reasonable showing with some keywords (top 20) I cannot make any impact on the top 10 positions with my most valuable keywords. I work in a competitive sector (who doesnt!) and it may well be that the top 10 sites are just better at optimising than we are.
So what I really need is a refresher on optimising for Ink - I need to make sure Ive got the basics in place and then have another go at tweaking my site to improve my position.
Any advice gratefully received!
Posted 19 August 2003 - 09:14 AM
Posted 19 August 2003 - 09:34 AM
Ammon's been in this business since before this was a business, and he believes that optimizing for INK involves the use of more text, so he recommends that, on an e-commerce site, one should optimize a page for Google, using 200-300 words, then link that to a "more information" page that would contain something like 500-600 words. I haven't tried the method myself, so I'd be interested in seeing if anyone here has any thoughts about it.
Posted 19 August 2003 - 10:47 AM
It was from my very first Advisor newsletter! An oldie but still a goodie.
Oh, and welcome, morch!
Posted 20 August 2003 - 03:26 AM
I've gone from being pretty much #1 on INK for years to #23 for a major phrase in the last few weeks - all due to other sites doing cross-linking
But I've seen this sort of thing happen before - and they eventually tidied it up!
Posted 20 August 2003 - 05:53 AM
Ive looked at the 3 page technique and the theory is obviously sound and definately worth a shot.
I think the linking issue is the real killer - most of my competitors have 1000+ links and they seem to all point to programmer type sites which are definately off topic but still unfairly help ranking.
Frustrating when you are trying to do the job right and link to relevant sites in order to help the user rather than the engine.